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cult.fit
Cult.fit was founded by Mukesh Bansal and Ankit Nagori to consolidate India's fragmented fitness market into a unified platform.
cult.fit
Cult.fit was founded by Mukesh Bansal and Ankit Nagori to consolidate India's fragmented fitness market into a unified platform. The company offers a cultpass membership that covers trainer-led group classes, gym access, and sports like swimming and badminton, alongside a digital app for home workouts. Wealth origin is not publicly attributed to a family branch; the company is backed by institutional investors including Tata Digital and Sequoia Capital India (per press reports). Cult.fit's strategy combines physical gyms (cult centers), online workout streaming, and adjacent wellness products such as Sugar.fit for blood sugar management and a line of workout gear. The platform serves members across multiple Indian cities, though specific geographic footprint beyond Bangalore is not detailed on its public site. The company does not operate as an investment vehicle or family office; it is a for-profit fitness services and retail business. The company does not disclose total membership numbers, revenue, or fundraising amounts on its website. It lists career opportunities and franchise options for its gym format, indicating a growth-through-expansion model. No recent operational event from the last 24 months is verifiable from the provided sources. Cult.fit's structural differentiator is its integrated model bundling offline gyms, online classes, sports, and health products under one subscription, which is uncommon among Indian fitness startups. The company has no publicly disclosed succession or governance structure beyond its founder-led executive team.
General information
Firm type
other
Year founded
—
AUM
Undisclosed
Location
Region
Asia
Country
India
City
Bangalore
Corporate office
Bangalore, India
Sector focus
Frequently asked questions
Who are the founders of cult.fit?
Cult.fit was founded by Mukesh Bansal and Ankit Nagori. Bansal also founded Flipkart's fashion arm Myntra, and Nagori was a former executive at Myntra and Zomato (per media reports).
Is cult.fit a family office or an investment entity?
Cult.fit is not a family office. It is an operating company that provides fitness and wellness services in India, including gym memberships, group classes, and digital workouts.
What does the cultpass membership include?
The cultpass membership provides access to trainer-led group classes, use of cult.fit gyms, and participation in sports like swimming and badminton. It is marketed as a single membership for all fitness needs.
Does cult.fit offer franchise opportunities?
Yes, the cult.fit website lists franchise opportunities for its gym format, indicating the company is expanding through franchise partnerships.
What other brands or services does cult.fit operate?
Cult.fit operates Sugar.fit for diabetes management and sells its own line of workout gear. It also provides a wellness hub and a digital fitness app.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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