# Cupcake Partners

Cupcake Partners is a Single Family Office based in Hong Kong, Hong Kong.

## Overview

- **Organization type:** Single Family Office
- **Headquarters:** Hong Kong, Hong Kong
- **Region:** Asia
- **Address:** Hong Kong, Hong Kong
- **Founded:** 2013
- **Assets under management:** Undisclosed
- **Website:** www.cupcakepartners.com.hk
- **LinkedIn:** https://www.linkedin.com/company/cupcake-partners

## Regulatory record

- **Reports private funds:** No

## About

Cupcake Partners was founded in 2013 by Angus Murray. It functions as the single-family office for a Hong Kong-based family and holds registration with the Hong Kong Inland Revenue Department under company number 1966001. The firm deploys capital through direct co-investments, SPVs, infrastructure, private credit, and real estate. Geographic reach covers Asia, Europe, and Oceania. Specific holdings include Kingsway Exchange Tunnels and properties at 31-33 High Holborn and 38-39 Furnival Street in London, plus the Wah Hing Commercial Building in Hong Kong. Angus Murray maintains memberships in the Singapore Polo Club and Old Cliftonian Society. The firm lists no additional offices or disclosed team size. Philanthropic activity includes support for Art for Preventable Extinction.

## Sectors

- Media & Entertainment

## People

- Angus Murray — Founder
- Peter Curtin — Business Partner
- Katharine Leo — Business Partner

## Questions

### Who runs investment decisions at Cupcake Partners?

Angus Murray serves as founder and ultimate owner. Peter Curtin and Katharine Leo act as business partners with operational roles tied to The London Tunnels PLC.

### How is Cupcake Partners structured relative to external regulation?

The firm is registered with the Hong Kong Inland Revenue Department but is exempt from regulation by the Hong Kong Securities and Futures Commission, the UK Financial Conduct Authority, and the US SEC under applicable adviser exemptions.

### What asset classes receive capital from Cupcake Partners?

Allocations target public and private equity, credit, real estate, infrastructure, and precious metals. Direct co-investments and SPVs form part of the deployment approach.

### Where does the underlying wealth originate?

The capital stems from a Hong Kong-based family whose consolidated investment and estate affairs the firm manages.

### Does Cupcake Partners maintain philanthropic structures?

Yes. The firm supports charitable initiatives including Art for Preventable Extinction alongside next-generation education programs.

## Related profiles

- [C&S Family Capital](https://altss.com/profile/c-s-family-capital)
- [CY Capital](https://altss.com/profile/cy-capital)

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Last updated: 2026-06-03T20:00:00.000Z

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