# Currys

Currys is a Pension Fund based in London, United Kingdom.

## Overview

- **Organization type:** Pension Fund
- **Headquarters:** London, United Kingdom
- **Region:** Europe
- **Address:** 1 Portal Way, London W3 6RS, United Kingdom
- **Founded:** 1884
- **Assets under management:** Undisclosed
- **Website:** currys.co.uk
- **LinkedIn:** https://www.linkedin.com/company/currys-plc

## Regulatory record

- **Reports private funds:** No

## About

Currys traces its origins to Henry Curry, who started the business in 1884 as a bicycle builder before it expanded into consumer electronics and white goods. The company runs physical retail locations and distribution centers in the United Kingdom and Sweden. It maintains partnerships with Digital Poverty Alliance and Pennies while participating in the Business in the Community network. The DSG Retirement and Employee Security Scheme holds the pension assets. Alex Baldock directs operations and digital initiatives. Currys maintains a charitable foundation and additional industrial sites in Newark and Jönköping. The pension scheme operates alongside the listed retail parent, with governance tied to the corporate structure rather than an independent family office model.

## Sectors

- Retail

## People

- Alex Baldock — Group CEO

## Questions

### Who runs investment decisions at Currys?

Alex Baldock serves as Group CEO and oversees operations including the DSG Retirement and Employee Security Scheme.

### How is Currys related to Frasers Group?

Frasers Group holds a strategic stake exceeding 10 percent in Currys plc.

## Related profiles

- [Current Yield with Participation Fund](https://altss.com/profile/current-yield-with-participation-fund)
- [Cursor Capital](https://altss.com/profile/cursor-capital)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/currys

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