# D-MARKET Electronic Services & Trading

D-MARKET Electronic Services & Trading is an Asset Manager based in Istanbul, Turkey.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Istanbul, Turkey
- **Region:** Europe
- **Address:** Istanbul, Turkey
- **Founded:** 2000
- **Assets under management:** Undisclosed
- **Website:** hepsiburada.com

## Regulatory record

- **Reports private funds:** No

## About

Manage your business's all financial payment providers from a single center with the Craftgate payment orchestration. | Craftgate is a 'One-Stop Shop' payment orchestration where you can easily integrate and manage Virtual POS of all banks of your business as well as many other payment and e-money institutions, alternative and international payment methods from a single center. With Craftgate, you can quickly benefit from many value-added services. Thus you can focus on growing your core business while reducing costs.

## Sectors

- Enterprise Software
- FinTech
- Consumer

## People

- Hanzade Doğan Boyner — Chairwoman

## Questions

### Does D-MARKET invest in external startups or funds?

D-MARKET's investment capacity has historically been directed internally toward platform expansion, logistics infrastructure, and payments technology rather than building an external portfolio of third-party ventures. The firm deploys capital to grow and defend HepsiBurada's market position across Turkey and potential regional expansion.

### How does Hepsipay function within D-MARKET's operations?

Hepsipay is the firm's licensed digital wallet and payments subsidiary. It processes transactions across the HepsiBurada marketplace and serves as a consumer FinTech entry point, reducing dependency on traditional banking rails and capturing on-platform transaction data that informs credit and purchasing decisions.

### What is the firm's competitive advantage in the Turkish market?

HepsiBurada operates a deeply integrated logistics network through HepsiJet, reaching all 81 provinces in Turkey—a significant moat in a country with challenging last-mile geography. Combined with the digital payments layer from Hepsipay, the platform offers end-to-end infrastructure that international competitors like Amazon or Trendyol must spend heavily to replicate.

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- [Karoon Gas Australia](https://altss.com/profile/karoon-gas-australia-ltd-adr)
- [Esquire Financial Holdings](https://altss.com/profile/esquire-financial-holdings-inc)

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Last updated: 2026-06-03T20:00:00.000Z

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