# Dada Life

Dada Life is an other based in New York, United States.

## Overview

- **Organization type:** other
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, San Francisco, United States
- **Assets under management:** Undisclosed
- **Website:** www.dadalife.com

## Regulatory record

- **Reports private funds:** No

## About

Dada Life is an electronic music act founded by two Swedish producers, though the firm's current management lists Toby Benson as the single named contact. The duo's name and 'sausage fattener' branding stem from Dadaist absurdism, but the business operations are streamlined: a website sells plugins, merch, and clothing under the 'Sausage Fattener' label. No founding year or wealth origin is publicly disclosed. The asset-class mix is not applicable in a traditional sense—Dada Life operates as a musical act with product lines. They generate revenue through plugin sales (via Tailored Noise), merchandise, and licensing. Geographic footprint spans Europe and the US, with separate booking agents for Scandinavia, Europe/Middle East/Africa, and the rest of the world. No portfolio companies or institutional co-investors are named; their capital deployment model is essentially a creative goods business. Team size is small, with Toby Benson as management and three booking agents listed. No additional offices beyond New York and San Francisco. The firm has no disclosed AUM, deployment, or adjacent vehicles like foundations. No recent fundraising or major corporate event is recorded. The structural differentiator is Dada Life's hybrid artist-venture model: rather than signing to a major label, they sell brand-aligned software and merch directly. This direct-to-consumer approach mirrors the Dada art movement's anti-establishment ethos, giving them an unusual competitive angle in electronic music. Succession and governance details remain undisclosed, but the single-management structure implies tight central control.

## Offices

- San Francisco, United States

## People

- Toby Benson — Management

## Questions

### How does Dada Life generate revenue?

Dada Life sells plugin software (via Tailored Noise), branded merchandise ('Sausage Fattener Clothes'), and earns from touring and bookings. They do not appear to operate as a traditional investment vehicle. Revenue streams are tied to music and product sales.

### Which sectors does Dada Life focus on?

Dada Life operates in music, entertainment, and software (audio plugins). No sector tags are assigned as the entity is not an investment firm. Their offerings include music production tools and merchandise.

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- [SMS Capital](https://altss.com/profile/sms-capital)
- [Sectigo](https://altss.com/profile/sectigo)

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Last updated: 2026-08-11T02:43:31.692Z

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