# DANX Carousel Group

DANX Carousel Group is an Asset Manager based in London, United Kingdom.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** London, United Kingdom
- **Region:** Europe
- **Address:** London, United Kingdom
- **Founded:** 2020
- **Assets under management:** Undisclosed
- **Website:** danxcarousel.com
- **LinkedIn:** https://www.linkedin.com/company/danx-carousel

## Regulatory record

- **Reports private funds:** No

## About

Danx Carousel Group offers logistics services within the European logistics sector. The company prioritizes supply chain transparency and sustainability initiatives. Founded in 2022, Danx Carousel is based in Ishøj, Denmark.

## Sectors

- AI/ML
- Enterprise Software
- FinTech
- Consumer

## People

- Danielle Lux — CEO and Co-founder

## Questions

### What is the investment strategy of DANX Carousel Group?

DANX Carousel acquires controlling stakes in founder-led software and tech-enabled services companies across Europe, targeting firms with £1 million to £10 million in annual revenue. The firm deploys its own permanent capital rather than committed fund structures, which allows it to hold assets indefinitely. Post-acquisition, DANX Carousel retains founder-operators and provides centralized operational resources — including engineering, go-to-market, and finance — to scale the acquired businesses.

### Who makes investment decisions at DANX Carousel Group?

Investment decisions are led by CEO and co-founder Danielle Lux, who established the firm in 2020. The firm maintains a deliberately lean organizational structure from its London headquarters. Because DANX Carousel deploys proprietary capital, Lux is not accountable to an external investment committee or limited partner advisory board in the traditional sense.

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- [Inotek Pharmaceuticals](https://altss.com/profile/inotek-pharmaceuticals-corporation)
- [Guggenheim Partners](https://altss.com/profile/guggenheim-partners)

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Last updated: 2026-06-03T20:00:00.000Z

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