# DealerBuilt

DealerBuilt is an Asset Manager based in Mason City, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Mason City, United States
- **Region:** North America
- **Address:** Mason City, IA, United States
- **Founded:** 2002
- **Assets under management:** Undisclosed
- **Website:** dealerbuilt.com
- **LinkedIn:** https://www.linkedin.com/company/dealerbuilt

## Regulatory record

- **Reports private funds:** No

## About

DealerBuilt offers dealer management system solutions for the automotive industry. Its products include CRM, desking, service lane tools, and marketing analytics. The company was founded in 2008 and is based in Grapevine, Texas.

## Sectors

- Enterprise Software
- Mobility & Transportation

## People

- Mike Trasatti — President

## Questions

### Who runs day-to-day operations at DealerBuilt?

Mike Trasatti serves as President and has led the firm since its founding in 2002. DealerBuilt's leadership team also includes senior technical and customer-support executives, though the firm's private structure limits external visibility on the full C-suite composition. Mr. Trasatti's tenure is notable for consistent product focus on a single-platform DMS architecture.

### What makes DealerBuilt's DMS product structurally different from its larger competitors?

DealerBuilt's DMS is built on a single unified database rather than stitching together separately acquired modules — a common practice among larger competitors such as CDK Global and Reynolds and Reynolds. This architecture eliminates data synchronization issues between departments, meaning the sales desk, service bay, and accounting office all work from the same real-time dataset. The product is designed for Windows-based server environments, often deployed on-premise at the dealership rather than as a purely cloud-native SaaS, though recent releases have expanded API capabilities for third-party integrations.

### What size and type of dealership does DealerBuilt typically serve?

The firm serves both franchise and independent automotive dealerships, from single-point operators to multi-store dealer groups. DealerBuilt's footprint is concentrated among dealerships that prioritize system reliability and close vendor support over the brand recognition of the market-share leaders. By the firm's own communications, its clients range from single-rooftop operations to groups with seven or more stores.

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- [SRI International](https://altss.com/profile/sri-international)
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Last updated: 2026-06-03T20:00:00.000Z

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