# DealerOn

DealerOn is an Asset Manager based in Rockville, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Rockville, United States
- **Region:** North America
- **Address:** Rockville, MD, United States
- **Founded:** 2003
- **Assets under management:** Undisclosed
- **Website:** dealeron.com
- **LinkedIn:** https://www.linkedin.com/company/dealeron

## Regulatory record

- **Reports private funds:** No

## About

DealerOn is a company based in Rockville, Maryland, founded in 2004. It specializes in automotive digital marketing and serves clients including enterprise groups, independent dealerships, and powersports dealerships. DealerOn offers dealership website development, local SEO solutions, and digital advertising services.

## Sectors

- Enterprise Software
- Real Estate

## People

- Ali Amirrezvani — Co-Founder & CEO
- Amir Amirrezvani — Co-Founder

## Questions

### Who runs investment decisions at DealerOn?

Capital-allocation decisions are made by co-founders Ali Amirrezvani (CEO) and Amir Amirrezvani. The firm does not have a separate investment committee or external board. Real estate acquisitions and software reinvestment strategies are managed internally by the founding team out of the Rockville headquarters.

### What investment stages or assets does DealerOn target?

The firm does not invest in startups or external funds. Its known investment activity is limited to acquiring commercial office properties in suburban Maryland and Texas, which it holds on its balance sheet. There is no public record of direct venture, private equity, or fund commitments.

### How does DealerOn's platform compare to CDK Global or Reynolds and Reynolds?

DealerOn positions its integrated website platform as a direct alternative to CDK Global and Reynolds and Reynolds for franchised auto dealerships. While the incumbents also offer dealer management systems (DMS), DealerOn focuses specifically on the digital storefront layer, including website design, SEO, and digital retailing tools. The firm cites over 4,000 dealership clients, making it one of the larger independent players in the category.

## Related profiles

- [S.A.](https://altss.com/profile/sa)
- [SentinelOne Ventures](https://altss.com/profile/sentinelone-group-corporate-developmentventures)

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Last updated: 2026-06-03T20:00:00.000Z

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