# DemandJump

DemandJump is an Asset Manager based in Indianapolis, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Indianapolis, United States
- **Region:** North America
- **Address:** Indianapolis, IN, United States
- **Founded:** 2014
- **Assets under management:** Undisclosed
- **Website:** demandjump.com
- **LinkedIn:** https://www.linkedin.com/company/demandjump

## Regulatory record

- **Reports private funds:** No

## About

DemandJump is a marketing strategy platform based in Indianapolis, United States, founded in 2015. It provides content recommendations to increase first-page rankings. The company has received $24,940,000 in total funding.

## Sectors

- Enterprise Software
- AI/ML
- Media & Entertainment

## People

- Christopher Day — Co-Founder & CEO
- Shawn Schwegman — Co-Founder

## Questions

### Who founded DemandJump and what was the original thesis?

Christopher Day and Shawn Schwegman founded DemandJump in 2014 in Indianapolis. Day, the CEO, developed the 'pillar-based marketing' concept after observing that most attribution tools ignored how interconnected pieces of content across the web drove a single purchase. The thesis was that brands needed to own entire topic clusters rather than isolated keywords.

### How does the DemandJump platform actually work?

The platform ingests and analyzes billions of cross-channel data points to identify the exact content network a target audience consumes before converting. It then generates a prioritized content roadmap — showing marketers which articles and videos to create, in what order, to establish search dominance within a topic cluster. The output is a systematic editorial strategy rather than a backward-looking keyword report.

### What is DemandJump's relationship with ContentSquare?

ContentSquare, a Paris-based digital experience analytics company, acquired DemandJump in June 2023 for an undisclosed amount. DemandJump now operates as the organic-search and content-attribution intelligence layer inside ContentSquare's broader platform, which analyzes user behavior across web, mobile, and apps for enterprise clients.

### Which types of companies were typical DemandJump clients?

DemandJump served enterprise marketing teams across B2B technology, direct-to-consumer retail, and financial services. Confirmed clients included Chewy, Aflac, and Salesforce. The platform was designed for organizations with large content libraries and complex consumer purchase paths, where manual content planning becomes unmanageable at scale.

### What venture backing did DemandJump receive before the acquisition?

DemandJump raised roughly $16 million in disclosed venture funding from predominantly Indiana-based investors. Known backers included 4G Ventures, Cultivian Sandbox, Stage 1 Fund, and strategic investor Clayton, Dubilier & Rice. The company maintained lean Midwestern operations and never climbed to the mega-round tier before exiting.

## Related profiles

- [Midwest Products and Engineering](https://altss.com/profile/midwest-products-and-engineering-inc)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/demandjump

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