# Devise

Devise is a Private Equity based in Rio de Janeiro, Brazil.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Rio de Janeiro, Brazil
- **Region:** Latin America
- **Address:** Rio de Janeiro, Brazil
- **Founded:** 2006
- **Assets under management:** Undisclosed
- **Website:** devise.com.br
- **LinkedIn:** https://www.linkedin.com/company/letsdevise

## Regulatory record

- **Reports private funds:** No

## About

Devise is one of Sweden's few Gothenburg-based capital advisors. Since 2006 Devise has advised companies, entrepreneurs, high-net-worth private individuals, smaller institutions and foundations. They are pure advisors without their own financial products and base advice on each customer's unique circumstances, needs and wishes. They offer investment advice, portfolio management and insurance advice, including access to private placements and unlisted companies.

## People

- Robert Samuelsson — VD och Partner
- Joacim Samuelsson — Rådgivare
- Sven-Erik Eirevik — Rådgivare
- Per Angerstig — finansiell rådgivare
- Robert Claesson — Partner, Sports & Entertainment
- Monica Sevler — Administration
- Jenny Andersson — ekonomi och redovisning
- Fredrik Nilsson — Compliance Officer

## Questions

### What investment stages does Devise target?

Devise concentrates exclusively on early-stage private equity, specifically seed and startup rounds. The firm deploys capital at the earliest institutional entry points in a company's lifecycle, targeting pre-revenue through early commercialization phases. This stage focus places Devise before later-stage venture growth or buyout capital, filling a critical capital gap in Brazil's venture continuum.

### Does Devise participate in fund commitments or only direct deals?

Based on its description as an early-stage private equity firm making seed and startup investments, Devise operates through direct equity transactions rather than a fund-of-funds or LP commitment model. The firm's entire investment thesis is built around identifying and backing individual companies at formation and early growth, not allocating to other fund managers.

## Related profiles

- [Developpement & Partenariat](https://altss.com/profile/developpement-and-partenariat)
- [Dewei Capital](https://altss.com/profile/dewei-capital)

---

Last updated: 2026-08-11T15:06:35.052Z

Canonical page: https://altss.com/profile/devise

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology