# Dia&Co

Dia&Co is an Other based in New York, United States.

## Overview

- **Organization type:** Other
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Founded:** 2014
- **Assets under management:** Undisclosed
- **Website:** dia.com

## Regulatory record

- **CRD number:** 165619
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/165619

## About

Dia&Co is a state-registered investment adviser. The firm has a team of four, including two investment advisers. They manage client portfolios.

## Sectors

- Media & Entertainment

## People

- Nadia Boujarwah — Co-Founder and CEO
- Lydia Gilbert — Co-Founder and COO

## Questions

### Who founded Dia&Co and what was their background?

Dia&Co was co-founded by Nadia Boujarwah and Lydia Gilbert, who met while students at Harvard Business School. Boujarwah had previously worked at McKinsey and on Hillary Clinton's 2008 presidential campaign. Gilbert had worked at Wal-Mart and as a product manager at a fashion-tech startup (per Forbes, 2018).

### How did Dia&Co make money?

Dia&Co operated a subscription styling service where customers paid a $20 styling fee per box, which was credited toward any purchases they kept from the box. The company made money on the margin of items sold, with typical box values between $100 and $200.

### What was Dia&Co's relationship with Stitch Fix?

Stitch Fix acquired Dia&Co in October 2022 for $60M up front, with additional earn-out payments possible up to $100M based on performance. Dia&Co operates as a separate brand within Stitch Fix's portfolio, retaining its New York office and team (per TechCrunch, October 2022).

### Who invested in Dia&Co?

Dia&Co raised $55M in total venture funding from Sequoia Capital, Maveron, and other investors. Sequoia led the Series B round in 2018 (per TechCrunch, 2018).

## Related profiles

- [Wrightwood Capital](https://altss.com/profile/wrightwood-capital)
- [Lightbeam Health Solutions](https://altss.com/profile/lightbeam-health-solutions)

---

Last updated: 2026-08-10T20:11:24.188Z

Canonical page: https://altss.com/profile/diaandco

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology