# DIG Investment

DIG Investment is a Multi Family Office based in Stockholm, Sweden.

## Overview

- **Organization type:** Multi Family Office
- **Headquarters:** Stockholm, Sweden
- **Region:** Europe
- **Address:** Smålandsgatan 16, 111 46 Stockholm, Sweden
- **Founded:** 2011
- **Assets under management:** Undisclosed
- **Website:** diginvestment.com
- **LinkedIn:** https://www.linkedin.com/company/dig-investment-ltd/

## Regulatory record

- **Reports private funds:** No

## About

DIG Investment was founded in 2011 by the Persson family, owners of H&M, as a vehicle to manage their wealth and that of aligned families. Martin Söderström, son-in-law of Stefan Persson, leads the office with partners including Joachim Granelli and Filip Hansen. The firm operates from its Stockholm headquarters and additional offices in Denmark and Spain. DIG pursues direct minority investments across venture capital, private equity and special situations. It targets growth-stage companies in technology, consumer, real estate and sustainability. Confirmed positions include Ola Electric Mobility, Qvantum, Dirac and Sarcos Robotics. The firm has co-invested with Temasek, NEA Partners, SEB Venture Capital and IMAS Foundation. Geographies span Europe, North America and Asia. DIG typically structures deals as direct co-investments or SPVs and maintains an evergreen capital base. The office employs a team of entrepreneurs and investment professionals who have screened over one thousand companies and completed dozens of transactions from Series A to pre-IPO. DIG lists fourteen portfolio companies in North America, seven in Europe and three in Asia. In January 2025 the firm participated in Qvantum's Series C round. Adjacent vehicles include the HMP Foundation. DIG maintains a network of family-office co-investors that provides access to proprietary opportunities unavailable through standard fund channels. This structure allows the firm to allocate capital directly while sharing due diligence with aligned principals across multiple jurisdictions.

## Sectors

- Venture Capital
- ClimateTech
- Mobility & Transportation
- Real Estate
- Robotics & Automation

## Offices

- Copenhagen, Denmark
- Calvià, Spain

## People

- Martin Söderström — Principal
- Joachim Granelli — Business Partner
- Filip Hansen — Partner

## Questions

### Who runs investment decisions at DIG Investment?

Martin Söderström serves as principal and leads day-to-day investment activity. He is supported by partners Joachim Granelli and Filip Hansen.

### How does DIG Investment source proprietary deal flow?

The firm relies on its network of family offices, institutional co-investors and regional partnership offices in Miami, London, Mumbai and Dubai.

### Does DIG Investment participate in fund commitments or only direct deals?

DIG focuses on direct co-investments and SPVs rather than primary fund commitments.

### What investment stages does DIG Investment typically target?

The firm invests from Seed through Series G with a primary emphasis on growth equity.

### Which sectors does DIG Investment explicitly avoid?

No explicit exclusions are stated in public materials.

### How is DIG Investment related to the Persson family?

DIG Investment serves as the investment vehicle for the Persson family and select aligned families.

## Related profiles

- [Dievini Hopp](https://altss.com/profile/dievini-hopp-dietmar-hopp-family-office)
- [Dignitas](https://altss.com/profile/dignitas)

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Last updated: 2026-08-10T15:54:10.904Z

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