# DISQO

DISQO is an other based in Glendale, United States.

## Overview

- **Organization type:** other
- **Headquarters:** Glendale, United States
- **Region:** North America
- **Address:** Glendale, CA, United States
- **Founded:** 2015
- **Assets under management:** Undisclosed
- **Website:** disqo.com
- **LinkedIn:** https://www.linkedin.com/company/disqo

## Regulatory record

- **Reports private funds:** No

## About

DISQO is a Glendale-based company founded in 2015. It offers opinion and behavior data to provide a comprehensive view of consumers. The firm has secured $101.5 million in total funding.

## Sectors

- Enterprise Software
- AdTech
- Data Analytics
- Market Research

## Offices

- San Francisco, CA, United States
- New York, NY, United States

## People

- Alex Ringel — CEO & Co-Founder
- Arash Saffarnia — CTO & Co-Founder

## Questions

### Who runs investment decisions at DISQO?

DISQO does not operate as an investment firm. The company is led by CEO Alex Ringel and CTO Arash Saffarnia, with strategic decisions made by the executive team and board. Investment in the company comes from venture capital firms including Volition Capital, TVC Capital, and MassMutual Ventures.

### How does DISQO source its data?

DISQO sources consumer behavioral data through opt-in panels, SDK integrations with mobile apps and browser extensions, and partnerships with retailers and streaming services. The data is passively collected and deterministic, meaning it ties directly to individuals who have consented, rather than inferred from aggregated statistics (per the firm's website).

### What sectors does DISQO serve?

DISQO primarily services the market research, advertising, and media sectors. Its clients include brand marketers, ad agencies, publishers, and data aggregators who need high-quality behavioral signals for campaign measurement, audience targeting, and consumer insights.

### What is DISQO's known posture on privacy regulation?

DISQO operates under a privacy-first model, complying with GDPR, CCPA, and other frameworks. The firm's platform is designed around explicit consumer consent and deterministic data collection, and it does not sell personally identifiable information. This posture is a competitive differentiator in an industry facing increasing regulatory scrutiny.

### Who are DISQO's primary competitors?

DISQO competes with traditional survey providers like Nielsen and Kantar, as well as newer data platform companies such as Lucid (now Cint), Dynata, and dataLake. Its comparative advantage lies in passive, real-time behavioral data versus active survey responses.

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- [Day One Investments](https://altss.com/profile/day-one-investments)
- [Fuzzy](https://altss.com/profile/fuzzy)

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Last updated: 2026-08-10T20:11:24.188Z

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