# Diverzify+

Diverzify+ is an Asset Manager based in Itasca, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Itasca, United States
- **Region:** North America
- **Address:** Itasca, IL, United States
- **Founded:** 2017
- **Assets under management:** Undisclosed
- **Website:** diverzify.com
- **LinkedIn:** https://www.linkedin.com/company/diverzify

## Regulatory record

- **Reports private funds:** No

## About

Diverzify+ launched in 2017 through the merger of seven legacy commercial flooring contractors under CEO Jordan Zmijewski, backed by private equity sponsor AEA Investors. The founding thesis was simple but capital-intensive: the national commercial flooring market remained highly fragmented, and a well-capitalized consolidator could offer general contractors and facility managers consistent service quality across every major US market. The firm deploys capital primarily through acquisitions of regional installation and service businesses, preserving their local brand equity while layering on centralized estimating, safety protocols, and national account management. Its service layers span carpet and resilient flooring installation, polished concrete, epoxy coatings, stone and tile, and comprehensive facility maintenance — making it a multi-trade surface solutions provider rather than a single-trade subcontractor. Geographic coverage stretches from the Pacific Northwest to the Southeast, with particularly dense footprints in the Midwest, Texas, and the Mid-Atlantic. Post-integration purchasing power with major mills such as Shaw, Mohawk, and Tarkett is a core sourcing advantage. Since inception, the platform has absorbed at least 15 distinct operating companies, including ISG (Minnesota), Master Craft Floors (Michigan), RD Weis (New York), and Collaborative Turnkey Solutions (national healthcare focus). Employment has scaled into the thousands, though precise headcount remains private. In 2022, the firm unified its brand architecture under the "Diverzify+" umbrella while retaining operating company names at the local level. Structurally, Diverzify+ functions as a portfolio company within a traditional private equity framework, distinguishing it from the smaller family-owned installers the platform competes against and absorbing.

## Sectors

- Real Estate
- Commercial Services

## People

- Jordan Zmijewski — CEO

## Questions

### Who owns Diverzify+?

Diverzify+ is a privately held company backed by AEA Investors, a global private equity firm. AEA sponsored the initial roll-up of seven regional commercial flooring contractors in 2017 and has supported subsequent acquisitions. CEO Jordan Zmijewski leads the operating team, though specific ownership percentages among management and AEA are not publicly disclosed.

### How does Diverzify+ source its acquisitions?

The firm targets established regional commercial flooring installers with strong local reputations and dense contractor relationships. Post-acquisition, Diverzify+ retains the acquired company's brand name and operational leadership while integrating back-office functions and national account capabilities. The pipeline relies heavily on founder-operator succession events in a fragmented industry where many owners lack internal transition plans.

### What differentiates Diverzify+ from other flooring consolidation plays?

Diverzify+ preserves local brand equity — acquired companies operate under their original names — while centralizing estimating, safety, and vendor leverage. This hybrid structure lets the platform bid national contracts without alienating the general contractors who value the legacy local relationship. It also spans multiple surface trades beyond carpet and vinyl, including polished concrete and epoxy, which few national competitors offer under one roof.

### What is Diverzify+'s geographic footprint?

The platform operates across the contiguous United States, with denser concentration in the Midwest, Texas, and the Mid-Atlantic. Acquisitions like ISG in Minnesota and Master Craft Floors in Michigan expanded its northern coverage, while RD Weis added the New York metropolitan area. The firm's facility maintenance division provides recurring revenue streams from national accounts with multi-site portfolios.

### Does Diverzify+ serve any verticals it explicitly avoids?

The firm's portfolio companies handle healthcare, education, corporate, hospitality, and industrial projects, often in occupied spaces that require off-hours installation. Diverzify+ does not publicly blacklist any vertical — its avoidance pattern is more about stickiness: it pursues general contractors with repeat bidding cycles rather than one-off residential or small-office projects.

## Related profiles

- [Dome Capital Management](https://altss.com/profile/dome-capital-management)

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Last updated: 2026-08-11T02:43:31.692Z

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