# Domain Money Advisors

Domain Money Advisors is an Asset Manager based in New York, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Founded:** 2020
- **Assets under management:** Undisclosed
- **Website:** domainmoney.com
- **LinkedIn:** https://www.linkedin.com/company/domainmoney

## Regulatory record

- **CRD number:** 316434
- **SEC file number:** 801-122828
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/316434

## About

DOMAIN MONEY ADVISORS, LLC is an SEC-registered investment adviser in NEW YORK, NY, registered since 2021. The firm manages approximately $43 million in regulatory assets. It has 39 employees and 14 investment advisers.

## Sectors

- WealthTech
- FinTech
- Digital Health
- ClimateTech
- Enterprise Software

## People

- Adam Dell — Founder and CEO

## Questions

### Who is the founder of Domain Money, and what is his track record?

Domain Money was founded by Adam Dell, a venture capitalist and former partner at Goldman Sachs. Dell previously founded Clarity Money, a personal-finance app acquired by Goldman in 2018, and has invested in or sat on the boards of multiple technology companies. His track record is in building consumer-facing fintech products rather than managing institutional capital.

### What happened to Domain Money's strategy after the 2022 crypto downturn?

In August 2022, Domain Money shifted its product focus after severe crypto market declines reduced client balances on its platform. The firm added tax-loss harvesting tools, more traditional equity-driven portfolio strategies, and de-emphasized its earlier identity as a crypto-native investing app. The pivot reflected the platform's vulnerability to client churn during digital-asset drawdowns, a dynamic less acute for diversified multi-asset managers.

### Does Domain Money disclose its assets under management?

Domain Money has not publicly disclosed a specific assets-under-management figure, which is not unusual for an early-stage registered investment advisor. The firm's regulatory filings as an RIA provide only a broad regulatory-assets-under-management range, and no authoritative external source has reported a precise number as of the latest public record.

## Related profiles

- [BERONE CAPITAL LLC](https://altss.com/profile/berone-capital-llc)
- [Green Musa Capital](https://altss.com/profile/green-musa-capital-llc)

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Last updated: 2026-06-03T20:00:00.000Z

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