# DPL Financial Partners

DPL Financial Partners is an Asset Manager based in Louisville, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Louisville, United States
- **Region:** North America
- **Address:** Louisville, KY, United States
- **Founded:** 2014
- **Assets under management:** Undisclosed
- **Website:** dplfp.com
- **LinkedIn:** https://www.linkedin.com/company/dpl-fp

## Regulatory record

- **Reports private funds:** No

## About

DPL Financial Partners is a US-based company founded in 2014 in Louisville. It offers a marketplace of Commission-Free products from top carriers. The firm has secured $84 million in total funding.

## Sectors

- InsurTech
- Financial Services

## People

- David Lau — CEO

## Questions

### Who runs DPL Financial Partners?

David Lau is the founder and CEO. Lau spent over 15 years on the carrier and distribution side of insurance — including leadership roles at Allianz Life and Jefferson National — before launching DPL in 2016 to solve the fee-only annuity gap for RIAs. He has publicly described the firm as a technology-forward solution to a structural compliance problem.

### How does DPL Financial Partners make money if it doesn't take commissions?

DPL charges its advisor members a flat annual membership fee plus small per-contract fees when annuities are placed through the platform. It does not take distribution margin or carrier commissions. The firm's compensation structure is designed to maintain a neutral, fiduciary posture that aligns with how fee-only RIAs bill their own clients.

### Which insurance carriers does DPL partner with?

Confirmed carrier partners include Nationwide, Lincoln Financial, and Pacific Life, among others. DPL negotiates commission-free variants — sometimes called 'fee-based annuity suites' — that strip out distribution costs and offer lower total all-in fees suitable for advisory portfolios.

### Is DPL Financial Partners an RIA itself?

No. DPL is a technology and product-access platform, not a registered investment advisor. Its members are the approximately 5,000 RIA firms and fiduciaries that use the platform. DPL provides product access, carrier research, and compliance infrastructure; the member advisor retains full authority over client recommendations and portfolio construction.

### What types of annuities does DPL's platform cover?

The platform offers a multi-asset insurance shelf including fixed indexed annuities, registered index-linked annuities (RILAs), single premium immediate annuities (SPIAs), deferred income annuities, and multi-year guaranteed annuities (MYGAs). The common thread across the product set is the removal of embedded commission loads.

### Who invested in DPL Financial Partners?

Eldridge, the holding company founded by Todd Boehly, is a disclosed investor. DPL has completed multiple venture funding rounds, with proceeds supporting carrier partner expansion and platform technology development.

### What is DPL's relationship with the broader RIA community?

DPL serves as a market-access layer between fiduciary RIAs and annuity carriers. By aggregating thousands of independent advisory firms into a single buyer group, it extracts institutional pricing structures that individual RIAs cannot negotiate alone. The firm positions itself as infrastructure, not advice — it does not compete with RIAs for client relationships.

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Updated: 2026-07-09T00:37:24.071Z

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