# Dutch Bros

Dutch Bros is an other based in Grants Pass, United States.

## Overview

- **Organization type:** other
- **Headquarters:** Grants Pass, United States
- **Region:** North America
- **Address:** Grants Pass, OR, United States
- **Founded:** 1992
- **Assets under management:** Undisclosed
- **Website:** dutchbros.com

## Regulatory record

- **Reports private funds:** No

## About

Travis Boersma founded Dutch Bros with his brother Dane in Grants Pass, Oregon, in 1992. The business started as a single pushcart and grew into the largest privately held drive-thru coffee chain in the United States before its 2021 IPO on the New York Stock Exchange. Dane Boersma passed away in 2009; Travis subsequently bought out remaining family shareholders and took control of the enterprise. Dutch Bros operates more than 800 locations across the Western United States, focused on a high-volume drive-thru model with a heavily customized beverage menu. The company targets company-owned store growth and regional franchising, with revenue exceeding $1 billion in 2023 (per SEC filings, 2024). The model lives or dies on throughput and branded culture, building what the company calls 'broistas' into an aggressive customer-service operation that shortens transaction time while maximizing average ticket size. The Boersma family's post-IPO wealth has not been formalized into a named family office. Travis Boersma's stake in Dutch Bros Inc. (NYSE: BROS) represents the dominant liquidity engine. Secondary investments, co-investments, or philanthropic vehicles tied to that wealth remain undisclosed. January 2024: Travis Boersma stepped down as CEO, transitioning to Executive Chairman, while Christine Barone took the CEO role (per the firm, January 2024). Dutch Bros' structural distinction lies in its governance: it remains a founder-controlled public company with a dual-class share structure that keeps Boersma firmly in charge of strategic direction.

## People

- Travis Boersma — Co-Founder

## Questions

### How does the Boersma family hold its Dutch Bros stake?

Travis Boersma controls significant voting power through a dual-class share structure established at the 2021 IPO. Class B shares carry super-voting rights and are held primarily by Boersma, ensuring founder control despite the company's public-float obligations.

### What is the wealth-generating asset?

Dutch Bros Inc. is the sole publicly disclosed source of generational-scale wealth for the Boersma family. The company operates a chain of over 800 drive-thru coffee shops concentrated in the Western United States, with 2023 revenues above $1 billion (per SEC filings, 2024).

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Last updated: 2026-08-11T02:43:31.692Z

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