# Dynasty Financial Partners

Dynasty Financial Partners is an Asset Manager based in St. Petersburg, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** St. Petersburg, United States
- **Region:** North America
- **Address:** St. Petersburg, FL, United States
- **Founded:** 2010
- **Assets under management:** Undisclosed
- **Website:** dynastyfinancialpartners.com
- **LinkedIn:** https://www.linkedin.com/company/dynasty-financial-partners

## Regulatory record

- **CRD number:** 288431
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/288431

## About

DYNASTY FINANCIAL PLANNERS is a state-registered investment adviser with $19 million in regulatory assets under management. The firm manages $13 million on a discretionary basis. It has 3 employees and 2 investment advisers.

## Sectors

- Wealth Management
- RIA Services

## Offices

- New York, NY

## People

- Shirl Penney — CEO & Co-Founder

## Questions

### Is Dynasty Financial Partners an RIA or a service provider?

Dynasty is a service platform and strategic partner that provides integrated technology, compliance, and investment-banking capabilities to independent RIAs. The network's advisors own and operate their own RIA firms, while Dynasty takes equity stakes and supplies the operational backbone. It does not own client relationships directly, functioning more as a shared-services utility and minority-investment partner for wealth management businesses.

### Does Dynasty manage proprietary investment products?

Dynasty emphasizes an open-architecture investment platform rather than manufacturing its own funds. Network firms access institutional managers, alternative investments, and structured products through Dynasty's infrastructure but are not required to allocate to any proprietary strategy. Third-party partnerships — for example with Blackstone and Goldman Sachs — are sourced centrally and made available to the network.

### What is Dynasty's role in advisor M&A transactions?

Dynasty's investment-banking unit provides advisory services for mergers, acquisitions, and succession transactions within its network and occasionally for external firms. It also sources minority capital to support acquisitions by network RIAs. This line of business runs separately from the traditional platform-services revenue, making Dynasty both an operator of a service network and a strategic dealmaker in wealth-management consolidation.

### How is Dynasty Financial Partners different from a TAMP?

A standard TAMP provides outsourced investment management and technology, whereas Dynasty layers on equity partnerships, an in-house M&A investment bank, practice-management consulting, and a curated community of RIA principals. The equity ownership link makes Dynasty's incentives structurally different from a TAMP's flat-fee-for-service model, closely aligning the platform's interests with the enterprise value growth of network members.

### Who makes decisions about investment strategy at Dynasty network firms?

Each RIA's chief investment officer or investment committee makes allocation decisions independently, drawing on Dynasty's curated institutional manager menu and due-diligence support. Dynasty itself does not dictate portfolio construction or asset-class targets; it supplies research, manager access, and a technology suite that each practice uses to build its own model portfolios. This decentralized structure is a core element of the platform's pitch to advisors leaving large bank or wirehouse models.

## Related profiles

- [DYNAMIQUE CAPITAL ADVISORS](https://altss.com/profile/dynamique-capital-advisors)
- [E-COBALT INVESTING](https://altss.com/profile/e-cobalt-investing-llc)

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Last updated: 2026-06-03T20:00:00.000Z

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