# Easy Ice

Easy Ice is an Asset Manager based in Marquette, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Marquette, United States
- **Region:** North America
- **Address:** Marquette, MI, United States
- **Founded:** 2009
- **Assets under management:** Undisclosed
- **Website:** easyice.com
- **LinkedIn:** https://www.linkedin.com/company/easy-ice

## Regulatory record

- **Reports private funds:** No

## About

Easy Ice offers commercial ice machine subscriptions, providing a comprehensive rental program that includes equipment, delivery, installation, maintenance, and repairs. The company serves sectors such as restaurants, healthcare facilities, and hotels. It is based in Marquette, Michigan, and was acquired by Freeman Spogli & Co. in January 2020.

## Sectors

- Business Services
- Equipment Leasing

## People

- Mark H. B. Johnson — Co-Founder & CEO
- John M. Munger — Co-Founder & Chairman

## Questions

### Who owns Easy Ice following the recent institutional investment?

In 2021, Freeman Spogli & Co., a Los Angeles-based middle-market private equity firm, made a significant growth investment in Easy Ice. Co-founders Mark Johnson and John Munger retained meaningful ownership and continue to lead the company. The specific equity split has not been publicly disclosed.

### What is Easy Ice's geographic reach?

The company operates in all 50 states and maintains company-staffed service depots in approximately 40 US cities. Easy Ice achieved national coverage through a disciplined roll-up of more than 100 regional ice-machine leasing businesses, building density in hospitality corridors before expanding into adjacent markets.

### Which manufacturers' equipment does Easy Ice deploy?

The fleet consists primarily of commercial ice machines from Manitowoc, Hoshizaki, and Scotsman. Easy Ice manages a mixed-vintage fleet, refurbishing older units in-house to extend asset life beyond the typical depreciation schedule that independent operators face.

### What types of customers does Easy Ice serve?

The customer base is concentrated in foodservice and hospitality — restaurants, hotels, casinos, hospitals, and convenience stores. These operators value the subscription model because ice-machine downtime directly affects revenue; a broken machine during dinner service at a restaurant can disrupt operations and customer experience.

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Last updated: 2026-06-03T20:00:00.000Z

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