# EatStreet

EatStreet is an other based in Madison, United States.

## Overview

- **Organization type:** other
- **Headquarters:** Madison, United States
- **Region:** North America
- **Address:** Madison, WI, United States
- **Founded:** 2010
- **Assets under management:** Undisclosed
- **Website:** eatstreet.com
- **LinkedIn:** https://www.linkedin.com/company/eatstreet

## Regulatory record

- **Reports private funds:** No

## About

Hungry? Order food online with EatStreet. Just click here, enter your address and we

## Sectors

- FoodTech
- Mobility & Transportation

## People

- Matt Howard — Co-Founder & CEO
- Eric Martell — Co-Founder
- Alex Wyler — Co-Founder

## Questions

### Who founded EatStreet and what was the original concept?

Matt Howard, Eric Martell, and Alex Wyler founded the company as BadgerBites in 2010 while students at the University of Wisconsin-Madison. The initial product was a straightforward menu-aggregation site for campus-area restaurants. By 2012 the team had rebuilt the platform as a full online ordering and delivery service under the EatStreet brand.

### What was EatStreet's geographic strategy?

EatStreet deliberately avoided the saturated coastal metros and instead built density in secondary and tertiary markets — college towns, state capitals, and mid-sized cities across the Midwest, South, and Plains states. The company operated in cities like Madison, Lawrence, Iowa City, and Tuscaloosa where national competitors had not yet saturated restaurant supply. This secondary-market focus lowered customer acquisition costs relative to the DoorDash and Grubhub core playbook.

### How did EatStreet's acquisition by Zomato unfold?

In February 2021, India-based food delivery platform Zomato acquired EatStreet outright in an all-cash transaction. The deal valued EatStreet in the tens of millions of dollars and served as Zomato's entry point into the United States market. Zomato subsequently wound down EatStreet's US delivery operations as the parent company shifted its international focus.

## Related profiles

- [EasyKnock](https://altss.com/profile/easyknock)

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Last updated: 2026-06-03T20:00:00.000Z

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