# eEquity

eEquity is a Private Equity based in Stockholm, Sweden.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Stockholm, Sweden
- **Region:** Europe
- **Address:** Kungsgatan 38, 2nd floor, 111 35 Stockholm, Sweden
- **Founded:** 2010
- **Assets under management:** Undisclosed
- **Website:** www.eequity.se
- **LinkedIn:** https://www.linkedin.com/company/eequity

## Regulatory record

- **Reports private funds:** No

## About

eEquity is a Nordic buyout investor backing tech-enabled businesses with resilient profitability and durable growth potential in the lower mid-market. With deep experience from building, scaling and investing in companies, they partner with management teams to build European market leaders. They invest in profitable, product-led businesses across physical products, digital services and software in the Nordic lower mid-market.

## Sectors

- Enterprise Software
- Consumer Tech
- Digital Health
- Mobility & Transportation
- AgriTech & FoodTech
- E-commerce

## People

- Patrik Hedelin — Managing Partner
- Magnus Wiberg — Managing Partner
- Aida Jammal — Partner
- Jessica Mattsson — Senior Advisor
- Alexandra Severin — Investment Manager
- Viktor Borg — Investment Manager

## Questions

### Who runs investment decisions at eEquity?

All investment decisions are made by the partnership team, led by Managing Partners Patrik Hedelin and Magnus Wiberg. Aida Jammal joined the partnership as its newest Partner, adding depth at the decision-making level. The investment team of eight professionals sources and executes deals, supported by a dedicated operations team and senior advisors.

### How does eEquity source proprietary deal flow?

eEquity positions itself as a 'preferred partner for digital-focused entrepreneurs,' which drives much of its proprietary sourcing through founder networks. As a self-described 'family of entrepreneurs,' it leverages referrals and existing portfolio-founder relationships rather than running a wide-funnel auction process, aiming to be the first institutional investor in its companies.

### What investment stages does eEquity typically target?

eEquity targets expansion and growth-stage companies, specifically those that are already profitable and fast-growing. It prioritizes being the first institutional investor in a company, which places it at the early-growth/expansion boundary within privately owned digital commerce and software businesses, rather than seed or very late-stage pre-IPO rounds.

### Which sectors does eEquity explicitly avoid?

The firm exclusively invests in the intersection of technology and retail, so it avoids sectors outside of digital commerce, digitally enabled consumer brands, and supporting software or services. Heavy industry, deep tech, biotech, and infrastructure are not part of its stated mandate.

### How is eEquity related to other investment vehicles?

eEquity has not disclosed any separately managed affiliated vehicles such as credit funds, real estate arms, or venture capital funds. Its entire investment activity is concentrated within its core growth-equity fund strategy, and no philanthropic foundation or permanent capital vehicle is reported under the eEquity name.

## Related profiles

- [EEP Capital](https://altss.com/profile/eep-capital)
- [EES Ventures](https://altss.com/profile/ees-ventures)

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Last updated: 2026-08-11T15:06:35.052Z

Canonical page: https://altss.com/profile/eequity

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