# Ember

Ember is an Asset Manager based in New York, United Kingdom.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** New York, United Kingdom
- **Region:** Europe
- **Address:** London, United Kingdom
- **Assets under management:** Undisclosed
- **Website:** ember.co
- **LinkedIn:** https://www.linkedin.com/company/emberai

## About

Ember is an SEC-registered investment adviser in New York, NY, registered since 2021. The firm manages approximately $1.7 billion in regulatory assets. It has 21 employees and 14 investment advisers.

## Sectors

- Enterprise Software
- FinTech

## People

- Aaron Shaw — Co-founder & CEO
- Daniel Hogan — Co-Founder & COO

## Questions

### Who runs product and engineering at Ember?

The engineering organisation is led by head of engineering Gustavo Silva, supported by three tech leads — Malinna Leach, Sergejs Radkevics, and Rhys Streefland. Product leadership sits with lead product manager George Grigolava and senior product manager Nhan Phan. This structure puts 13 named product-and-engineering staff against an accounting-and-support team of six, reflecting a software-first operating model.

### Does Ember manage third-party capital or invest directly?

No. Ember is an accounting-software and services company that charges subscription fees to contractors and micro-businesses. Its website and public disclosures describe a recurring-revenue operating business with no external fund commitments, direct-investment portfolio, or balance-sheet deployment activity. The firm has not registered as an investment adviser or family office in any jurisdiction.

### How does Ember generate revenue?

Ember sells monthly and annual subscription packages for limited-company accounting. The core product includes automated bookkeeping, self-assessment filing, corporation tax returns, VAT filing, and a live dashboard with access to an assigned accountant. As a private company, Ember does not disclose its revenue figures.

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Last updated: 2026-06-03T20:00:00.000Z

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