# Emergence Capital

Emergence Capital is a Private Equity based in San Francisco, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** San Francisco, United States
- **Region:** North America
- **Address:** San Francisco, CA, United States
- **Founded:** 2003
- **Assets under management:** Undisclosed
- **Website:** emcap.com
- **LinkedIn:** https://www.linkedin.com/company/emergence-capital-partners

## Regulatory record

- **Reports private funds:** No

## About

Emergence partners with founders transforming the way the world works. Founded in 2003 by Jason Green, Brian Jacobs, and Gordon Ritter, it takes a high-touch, lower-volume approach to investing and focuses on early-stage enterprise SaaS and cloud business software. The firm helps founders building B2B software companies win, from iconic companies like Salesforce to AI innovators.

## Sectors

- Enterprise Software
- AI/ML
- Cloud Infrastructure
- Vertical SaaS
- Future of Work

## People

- Gordon Ritter — Founder + General Partner
- Jason Green — Founder + General Partner (Emeritus)
- Brian Jacobs — Founder + General Partner (Emeritus)
- Kevin Spain — General Partner
- Santi Subotovsky — General Partner
- Joe Floyd — General Partner
- Jake Saper — General Partner
- Lotti Siniscalco — General Partner

## Questions

### Who runs investment decisions at Emergence Capital?

All six general partners — Gordon Ritter, Kevin Spain, Santi Subotovsky, Joe Floyd, Jake Saper, and Lotti Siniscalco — participate in every investment decision. The firm mandates that each partner makes only one new investment per year, which forces collective diligence and consensus on the 5–7 deals it closes annually. Founders Jason Green and Brian Jacobs remain as emeritus partners.

### How does Emergence source proprietary deal flow?

Emergence relies on its deep, long-duration relationships with enterprise founders who have built iconic cloud companies inside its portfolio — Salesforce, Zoom, Veeva, Bill.com, and Doximity all sit in its track record. The firm’s published content, including playbooks on AI-Native Services and long-horizon inference, acts as inbound magnet material for technical founders. It does not operate a scout network or mass outbound program.

### Is Emergence structured as a venture firm or does it operate more like a growth equity shop?

Emergence is a pure early-stage venture firm. It leads and co-leads seed and Series A rounds in B2B software companies, with occasional capacity to follow on into later rounds. It does not do buyouts, take-private transactions, or structured minority growth deals typical of growth equity firms.

### Does Emergence participate in fund commitments or only direct deals?

Emergence invests directly in operating companies. There is no public evidence that it commits capital as a limited partner to other venture funds. Its model is partner-intensive direct company building.

### What investment stages does Emergence typically target?

The firm targets seed and Series A stages primarily. Its portfolio construction is built around being the first institutional capital into a company. It will occasionally deploy capital at earlier formation stages, but it does not run a dedicated pre-seed or incubation program.

### Which sectors does Emergence explicitly avoid?

Emergence does not invest in consumer internet, hardware-heavy deep tech, biotech, or pure marketplaces. It remains narrowly focused on enterprise software businesses that sell to business users or IT organizations — and increasingly, on AI-native models that deliver outcomes rather than software licenses.

## Related profiles

- [Emerge Life Sciences](https://altss.com/profile/emerge-life-sciences)
- [Emergent Asset Management](https://altss.com/profile/emergent-asset-management)

---

Last updated: 2026-08-11T15:06:42.396Z

Canonical page: https://altss.com/profile/emergence-capital-partners

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology