# EQ Investors EQ Investors is a Bank / Wealth / Trust based in London, United Kingdom. ## Overview - **Organization type:** Bank / Wealth / Trust - **Headquarters:** London, United Kingdom - **Region:** Europe - **Address:** London, United Kingdom - **Founded:** 2010 - **Assets under management:** Undisclosed - **Website:** eqinvestors.co.uk - **LinkedIn:** https://www.linkedin.com/company/eq-investors ## Regulatory record - **Reports private funds:** No ## About EQ Investors was established in London in 2010 by John Spiers, a repeat founder in the UK wealth-management space who had previously built and sold Bestinvest. Spiers positioned the new firm not simply as another financial adviser but as one of the UK's earliest dedicated impact-wealth managers, embedding environmental and social criteria into its core stock-selection and fund-research process at a time when most peers treated responsible investing as a screening overlay rather than a primary mandate. The firm manages discretionary portfolios on behalf of private clients, trusts, and charitable endowments. The firm's investment strategy leans heavily on multi-asset, model-portfolio construction, blending active and passive funds across equities, fixed income, alternatives and cash. Its defining structural feature is the in-house 'EQ Positive Impact' framework, which evaluates third-party fund managers and direct holdings for measurable contributions to themes such as climate action, health and wellbeing, and sustainable infrastructure. Portfolios are typically built using collective investment vehicles rather than direct private-company stakes, with geographic exposure concentrated in the UK, continental Europe, and the United States. EQ Investors operates from a single head office in London. The firm's scale is modest by institutional benchmarks — its disclosures do not publish total AUM publicly — and its client base leans toward high-net-worth individuals, family trusts, and charities seeking explicit impact mandates. In addition to its core wealth-management offering, the firm has developed charitable-investment services aligned to the same impact methodology, making it a known entity among UK philanthropic foundations that require grant-making assets to be invested in line with their mission. A 2023 B Corp recertification reinforced its governance commitment to stakeholder accountability. Structurally, what separates EQ Investors from most UK wealth managers is its founding charter: it was built to prove that impact screens improve, rather than constrain, long-term risk-adjusted returns. While many firms have since adopted ESG labelling, EQ's architecture ties portfolio reporting directly to SDG outcomes, a distinction that resonates with a specific — and growing — subset of institutional allocators and family-office principals who view impact not as philanthropy but as a risk-mitigation lens. ## People - John Spiers — CEO ## Questions ### How does EQ Investors approach impact investing? The firm applies a proprietary 'EQ Positive Impact' framework that maps fund holdings and direct investments to the UN Sustainable Development Goals. Its portfolio construction blends active and passive vehicles across equities, fixed income, alternatives and cash. The team uses manager research to identify strategies with measurable social or environmental outcomes, treating impact analysis as integral to stock and fund selection rather than a negative screen (per the firm's official communications). ### How is EQ Investors related to Bestinvest? John Spiers founded Bestinvest, the UK discount brokerage and wealth-management platform, and sold it in 2007 in a deal that valued the business at approximately £165 million. EQ Investors, launched in 2010, is a separate entity built on a different thesis: impact-first wealth management. There is no ongoing ownership or operational link between the two firms. ### Does EQ Investors publish its AUM? EQ Investors has not published a standalone AUM figure in its public communications. Its scale is understood within the UK wealth-management market to be modest relative to consolidator platforms, but no verifiable current number is available from primary sources. ## Related profiles - [EPM](https://altss.com/profile/epm) - [EQ Wealth Advisors](https://altss.com/profile/eq-wealth-advisors) --- Last updated: 2026-06-03T20:00:00.000Z Canonical page: https://altss.com/profile/eq-investors Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology