# Events.com

Events.com is an Asset Manager based in San Diego, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** San Diego, United States
- **Region:** North America
- **Address:** La Jolla, CA, United States
- **Assets under management:** Undisclosed
- **Website:** events.com
- **LinkedIn:** https://www.linkedin.com/company/events

## Regulatory record

- **Reports private funds:** No

## About

Generate more event revenue with Events.com. Sell tickets online, promote your events, find sponsors, and grow your event business.

## Sectors

- Enterprise Software

## People

- Mitch Thrower — CEO, Chairman and Co-Founder
- Bob Bellack — Senior Advisor and Investor
- Jeff Cameron — Chief Technical Officer
- Paul Brown — Chief Financial Officer

## Questions

### Who runs investment and strategic decisions at Events.com?

Mitch Thrower runs the company as CEO, Chairman, and Co-Founder. He previously co-founded Active.com (The Active Network), took it public, and led its eventual sale to Vista Equity Partners for $1.05 billion. Thrower also serves as Chairman of The La Jolla Foundation, his philanthropic vehicle. Strategic and investment decisions appear concentrated in Thrower and his inner circle of operating executives, not a separate investment committee.

### What event types and sectors does Events.com target?

The platform serves a broad range of live events — sports, music festivals, conferences, beer festivals, car shows, and outdoor competitions. Publicly named clients include the Mint 400 off-road race, the Outside Summit, and Dow Championship golf. The company avoids niche specialization, positioning its toolset as horizontally applicable across any event that sells tickets.

### How does Events.com source its proprietary event-organizer pipeline?

Events.com attracts organizers through its integrated tool suite — ticketing, sponsorships, on-site check-in, and virtual event capabilities — plus digital marketing services that promise broader audience reach. The consumer discovery app functions as a demand-generation engine: events listed on the organizer platform get surfaced to attendees, creating a network effect that locks in organizers who want distribution.

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- [Meta4 Capital](https://altss.com/profile/meta4-capital)
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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/eventscom

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