# Exponent

Exponent is a Venture Capital based in London, United Kingdom.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** London, United Kingdom
- **Region:** Europe
- **Address:** London, United Kingdom
- **Founded:** 2014
- **Assets under management:** Undisclosed
- **Website:** exponent.vc

## About

Exponent Inc is an SEC-registered investment adviser with $32 million in regulatory assets under management. The firm manages $30 million on a discretionary basis. It has 4 employees and 4 investment advisers.

## Sectors

- Enterprise Software
- FinTech
- AI/ML
- Digital Health

## People

- Jonathan Heywood — Co-Founder & Managing Partner
- James Marks — Co-Founder & Managing Partner

## Questions

### Who runs investment decisions at Exponent?

Co-founders Jonathan Heywood and James Marks lead all investment decisions. Heywood brought an operational and strategy background from Google and Monitor Group, while Marks came from a serial entrepreneurship path. The firm has not publicly named additional general partners or a separate investment committee.

### What investment stages does Exponent typically target?

Exponent focuses on pre-seed and seed-stage companies, acting as a first institutional check in most cases. The firm reserves significant follow-on capital to support portfolio companies through subsequent rounds, but its primary engagement is at formation and early product-market fit.

### Does Exponent participate in fund commitments or only direct deals?

Exponent invests exclusively through direct equity deals into individual portfolio companies. It has not disclosed any fund-of-funds allocations, nor does it operate co-investment vehicles or SPVs for external investors to access its deals alongside the main fund.

### Where does Exponent primarily invest geographically?

Exponent is headquartered in London and invests predominantly across the United Kingdom and Europe. The firm has not disclosed dedicated country funds or satellite offices outside the UK.

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Last updated: 2026-06-03T20:00:00.000Z

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