# Försäkringsrådgivarna Mälardalen

Försäkringsrådgivarna Mälardalen is an Insurance based in Västerås, Sweden.

## Overview

- **Organization type:** Insurance
- **Headquarters:** Västerås, Sweden
- **Region:** Europe
- **Address:** Erik Hahrs gata 2, Västerås, Sweden
- **Founded:** 2005
- **Assets under management:** Undisclosed
- **Website:** forsakringsradgivarna.se
- **LinkedIn:** https://linkedin.com/company/försäkringsrådgivarna-mälardalen-ab

## Regulatory record

- **Reports private funds:** No

## About

Founded by Christer and Marie Dahlin, Försäkringsrådgivarna Mälardalen is a Västerås-headquartered insurance intermediary operating through a franchise model with several regional Länsförsäkringar mutual insurance companies. The firm functions as an extended distribution and advisory arm, providing personal and commercial lines insurance products to clients in Sweden's Mälardalen region. In recognition of their local enterprise, the founders were named 'Årets Företagare' (Entrepreneur of the Year) in Västerås for 2023. The firm's primary deployment involves the origination and servicing of insurance policies through its franchise partnerships. Its network includes Länsförsäkringar Bergslagen as the primary franchisor, with additional franchise relationships established in Stockholm, Uppsala, and Jämtland — the Jämtland partnership launched in November 2024. The franchise structure allows the firm to combine the capital strength and product breadth of the mutual insurers with a local advisory presence, covering diverse risks from personal property to corporate liability for small and medium-sized enterprises across central Sweden. In August 2024, the firm appointed Thomas Andersson as CEO, formalizing executive oversight of the growing franchise operation. The broader operational footprint includes a corporate fleet and a curated office interior branded Stora Westmannia at its Erik Hahrs gata headquarters. The firm maintains memberships in several industry bodies, including InsureSec, the regulatory organization for insurance intermediaries, and the Swedish Insurance Brokers Association (SFM). Outside of insurance, it participates in the Mälardalen Chamber of Commerce and holds a Silver Partnership with the Västerås IK sports club. Structurally, the firm's differentiator lies in its franchise aggregation model. Rather than building a single-carrier agency, Försäkringsrådgivarna Mälardalen operates as an independent multi-franchise advisor, aligning with regional mutual insurers that retain underwriting profits for policyholders. This allows the brokerage to avoid balance-sheet risk while offering a tailored selection of mutual insurance products — a distinct posture in a market where tied agents remain common.

## Sectors

- Insurance

## People

- Christer Dahlin — Founder and Chairman of the Board
- Marie Dahlin — Founder and Sales Manager
- Thomas Andersson — CEO

## Questions

### Who runs investment decisions at Försäkringsrådgivarna Mälardalen?

The firm is an insurance intermediary, not an asset manager. It advises on capital placement and distributes corporate insurance products, but underwriting authority remains with its franchisor, Länsförsäkringar Bergslagen, and the associated regional Länsförsäkringar entities.

### What is Försäkringsrådgivarna Mälardalen's relationship with Länsförsäkringar?

The firm operates as a franchisee of Länsförsäkringar, a Swedish customer-owned mutual insurance federation. It holds franchise agreements with Länsförsäkringar Bergslagen (the primary partner), Länsförsäkringar Stockholm, Länsförsäkringar Uppsala, and Länsförsäkringar Jämtland as of November 2024.

### Is Försäkringsrådgivarna Mälardalen a regulated insurance company?

No, it functions as an intermediary or franchise distribution arm, not a proprietary insurer. Its operations fall under Swedish insurance mediation regulation, with membership in InsureSec, the industry regulatory body for insurance intermediaries.

### What products does Försäkringsrådgivarna Mälardalen distribute?

Företagsförsäkringar (corporate insurance), kapitalplacering (capital placement) and etik och hållbarhet (ethics and sustainability) advisory form its core offering. The firm targets business clients, positioning itself as a trusted advisor for company owners and their employees.

### How is Försäkringsrådgivarna Mälardalen governed?

Founder Christer Dahlin serves as Chairman of the Board, Marie Dahlin remains active as Sales Manager, and Thomas Andersson was appointed CEO in August 2024. The board structure reflects the firm's closely held, founder-led governance model.

### Is Försäkringsrådgivarna Mälardalen part of a larger financial group?

It is independently owned by its founders, but its business model is tied to the Länsförsäkringar alliance. The firm operates as a distinct legal entity with franchise rights from multiple regional Länsförsäkringar companies, creating a hybrid structure that combines local ownership with the scale of a national insurance brand.

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Last updated: 2026-08-11T02:43:31.692Z

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