# Factory

Factory is a Private Equity based in Bethlehem, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Bethlehem, United States
- **Region:** North America
- **Address:** One East Broad Street Suite 210, Bethlehem, PA 18018, United States
- **Assets under management:** Undisclosed
- **Website:** www.factory-llc.com
- **LinkedIn:** https://www.linkedin.com/company/factory

## About

Factory LLC is a firm that invests in and partners with consumer product startups, with a focus on the food and beverage sector. It was founded by serial entrepreneur Rich Thompson, who serves as managing partner. The firm has made investments such as a $30 million-plus commitment to Stuffed Puffs, a snack and candy brand.

## Sectors

- Food & Beverage
- Personal Care
- Consumer Products

## People

- David West — Investment Team
- Nick DiCarlo — Investment Team
- Keith Caldwell — Investment Team
- Michael Perlmutter — Investment Team
- Tim Pollak — Operating Team
- Mike Chordas — Operating Team
- Jessica Postal — Operating Team
- Elias Maalouf — Operating Team
- Marla Hyndman — Operating Team
- Andrea Thompson — Operating Team
- Asad Khan — Operating Team

## Questions

### How does Factory's dual investment-and-operating structure affect its deal engagement?

Factory fields separate investment and operating teams under the same roof, meaning a portfolio company gets capital alongside direct operational support in brand building, product innovation, and supply chain. The operating team functions as a hands-on extension of management rather than a third-party consultant, a distinction Factory emphasizes in its pitch to founders.

### Does Factory invest exclusively in consumer packaged goods, or does it diversify across sectors?

The firm focuses entirely on food, beverage, and personal care. No other asset classes or sectors appear in its public materials, and its team expertise is concentrated in CPG-specific functions such as brand strategy, innovation, and operational execution.

### Who makes investment decisions at Factory?

Factory lists a four-person investment team — David West, Nick DiCarlo, Keith Caldwell, and Michael Perlmutter — without designating a CIO or managing partner title. The absence of formal role hierarchy in firm disclosures means decision-making authority is implied through the group's collective designation as the investment team.

### Does Factory publish assets under management or fund sizes?

No. Factory discloses no AUM, fund-size data, or aggregate deployment figures. Its public materials focus on operational capabilities rather than financial scale, a posture more common among firms that raise capital on a deal-by-deal or captive-family basis.

### Where does Factory source its deals?

The firm's sole office sits in Bethlehem, Pennsylvania, and it invites partnership opportunities through its website and direct contact. Factory promotes a relationship-driven approach to working with founders, CEOs, and management teams, but does not describe a formal intermediary network, LP-referral program, or scout structure.

## Related profiles

- [Factorial Funds](https://altss.com/profile/factorial-funds)
- [Factory](https://altss.com/profile/factoryhq)

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Last updated: 2026-07-10T04:09:29.000Z

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