# FactoryMade Ventures

FactoryMade Ventures is a Venture Capital based in Santa Monica, United States.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** Santa Monica, United States
- **Region:** North America
- **Address:** Santa Monica, CA, United States
- **Founded:** 2011
- **Assets under management:** Undisclosed
- **Website:** www.factorymade.com
- **LinkedIn:** https://www.linkedin.com/company/factorymade-ventures-llc

## Regulatory record

- **Reports private funds:** No

## About

FactoryMade Ventures creates and incubates businesses. It draws on relationships with talent in Hollywood to develop venture-building opportunities. John Fogelman is CEO and previously served as an agent and board member at William Morris Endeavor. The leadership team includes Co-CEO Cristina Magno Patwa, Venture Partner Michael Francis, CFO Doug Gardner, and Controller Houman Hasid.

## Sectors

- Media & Entertainment
- Luxury
- Real Estate
- Food & Beverage

## People

- John Fogelman — CEO
- Cristina Magno Patwa — Co-CEO
- Michael Francis — Venture Partner
- Doug Gardner — CFO
- Houman Hasid — Controller

## Questions

### Who runs investment decisions at FactoryMade Ventures?

CEO John Fogelman and Co-CEO Cristina Magno Patwa lead the firm. Fogelman's background as a top agent at William Morris Endeavor — where he oversaw the worldwide Motion Picture and Strategic Planning departments — shapes the firm's approach to identifying ventures. The firm does not publish a formal investment committee roster.

### Is FactoryMade structured as a venture capital fund or something else?

It operates as a venture studio rather than a traditional venture capital fund. FactoryMade originates business concepts, recruits celebrity and industry partners, and takes an ownership stake in the resulting companies. Unlike a fund, it does not appear to raise discrete blind-pool investment vehicles; it instead builds and operates portfolio companies directly.

### How does FactoryMade source its deals?

Deal flow is generated primarily through the principals' Hollywood networks. John Fogelman spent his prior career representing film directors, actors, and corporate clients such as Hasbro. The firm leverages those relationships to co-create ventures — for example, partnering with Robert Rodriguez to launch El Rey Rebel and with Brad Pitt on the non-alcoholic brand Enroot.

### What investment stages does FactoryMade typically target?

FactoryMade focuses on early-stage venture creation. It builds businesses from the ground up — like El Rey Rebel, a streaming channel, and Enroot, a beverage brand — rather than acquiring mature companies. The Gate 52 venue-acquisition arm is an exception, targeting existing independent promoters for consolidation.

### Which sectors does FactoryMade explicitly avoid?

The firm has not published an exclusion list. Its confirmed portfolio clusters in media and entertainment, luxury consumer experiences, real estate services, and food & beverage. There is no disclosed activity in enterprise software, life sciences, fintech, or heavy industry.

## Related profiles

- [Factory](https://altss.com/profile/factoryhq)
- [Faculty Capital](https://altss.com/profile/faculty-capital)

---

Last updated: 2026-07-11T16:22:57.000Z

Canonical page: https://altss.com/profile/factorymade-ventures

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology