# Faire

Faire is a Multi Family Office based in Gig Harbor, United States.

## Overview

- **Organization type:** Multi Family Office
- **Headquarters:** Gig Harbor, United States
- **Region:** North America
- **Address:** San Francisco, United States
- **Founded:** 2017
- **Assets under management:** Undisclosed
- **Website:** faire.com
- **LinkedIn:** https://www.linkedin.com/company/fairewholesale

## Regulatory record

- **CRD number:** 322829
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/322829

## About

Faire was founded in 2017 by Max Rhodes, Jeffrey Kolovson, Marcelo Cortes and Daniele Perito. The firm functions as a multi-family office serving multiple families with wealth management and succession services. No public disclosure identifies the originating family wealth. Faire deploys capital into private equity, real estate and startups. Confirmed focuses include seed and Series A stages. Positions span FinTech, supply chain, data analytics and digital health. Activity covers Europe and North America. Max Rhodes advises Ansa. Lauren Cooks Levitan holds board seats at e.l.f. Beauty and Shopify. The firm lists no disclosed AUM or headcount. It maintains the Faire Foundation alongside Good+Foundation and The Gilder Lehrman Institute of American History. Max Rhodes belongs to YPO. No operational events from the last 24 months appear in available records. Faire maintains a hybrid structure that combines direct investments with board relationships at public companies.

## Sectors

- FinTech
- Supply Chain & Logistics
- Data Analytics
- Digital Health

## People

- Max Rhodes — Co-founder
- Jeffrey Kolovson — Co-founder
- Marcelo Cortes — Co-founder
- Daniele Perito — Co-founder
- Lauren Cooks Levitan — Key principal

## Questions

### Who runs investment decisions at Faire?

Max Rhodes, Jeffrey Kolovson, Marcelo Cortes and Daniele Perito serve as co-founders. Lauren Cooks Levitan acts as a key principal with board roles at external companies.

### Does Faire participate in fund commitments or only direct deals?

Available records show allocations through private equity and startup investments at seed and Series A stages. No fund commitments are specified.

### What investment stages does Faire typically target?

The firm targets seed and Series A rounds according to confirmed investment stages.

## Related profiles

- [EY Ventures](https://altss.com/profile/ey-ventures)
- [Fairfield-Maxwell](https://altss.com/profile/fairfield-maxwell-sugahara-family-office)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/faire

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