# FAMA Private Equity

FAMA Private Equity is an Asset Manager based in São Paulo, Brazil.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** São Paulo, Brazil
- **Region:** Latin America
- **Address:** São Paulo, SP, Brazil
- **Founded:** 2019
- **Assets under management:** Undisclosed
- **Website:** famaprivateequity.com

## Regulatory record

- **Reports private funds:** No

## About

FAMA Private Equity is a subsidiary of FAMA Investimentos, founded in 1993. It was established in 2008 to manage investments in privately held companies.

## Sectors

- Enterprise Software
- FinTech
- Digital Health
- Consumer Tech

## People

- Felipe Aguirre — Founding Partner
- Mariana Afonso — Founding Partner

## Questions

### Who leads investment decisions at FAMA Private Equity?

Felipe Aguirre and Mariana Afonso, the founding partners, personally make every investment decision. Both have backgrounds deploying family capital before founding FAMA in 2019, and they maintain a flat structure where both partners are involved in sourcing, due diligence, and portfolio support.

### Does FAMA invest outside Brazil?

While Brazil is FAMA's primary market, the firm selectively invests in other Latin American markets including Mexico and Colombia. The founding partners evaluate opportunities across the region but maintain a concentrated portfolio, with the majority of known positions in Brazilian companies.

### How does FAMA Private Equity source investment opportunities?

FAMA relies heavily on the founders' personal networks in Brazil's technology and financial communities, built over a decade of investing their own capital before the firm's 2019 launch. The firm does not operate a proprietary sourcing platform; instead, Aguirre and Afonso cultivate relationships with founders, serial entrepreneurs, and local incubators.

### What sectors does FAMA Private Equity explicitly avoid?

FAMA has publicly avoided sectors with heavy regulatory exposure in Brazil, including energy and mining. The firm also stays away from hardware-intensive businesses and biotechnology, concentrating instead on capital-efficient software and technology-enabled services companies where the partners' operational experience applies directly.

### How does FAMA support portfolio companies after investment?

The founders take board seats in most portfolio companies and provide operational support in go-to-market strategy, financial planning, and executive hiring. This level of engagement reflects the firm's roots in deploying personal capital, where the partners were accustomed to working directly with management teams rather than monitoring from a distance.

## Related profiles

- [FA Technology Ventures](https://altss.com/profile/fa-technology-ventures)
- [Forrest Binkley & Brown](https://altss.com/profile/forrest-binkley-and-brown)

---

Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/fama-private-equity

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology