# FAT Brands

FAT Brands is an Asset Manager based in Atlanta, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Atlanta, United States
- **Region:** North America
- **Address:** Beverly Hills, CA, United States
- **Founded:** 2017
- **Assets under management:** Undisclosed
- **Website:** fatbrands.com
- **LinkedIn:** https://www.linkedin.com/company/fat-brands

## Regulatory record

- **Reports private funds:** No

## About

FAT Brands (NASDAQ: FAT) acquires, markets and develops fast casual and casual dining restaurant concepts. It owns 18 brands: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Great American Cookies, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Yalla Mediterranean, Ponderosa and Bonanza Steakhouses, Twin Peaks, Fazoli's, Native Grill & Wings and Smokey Bones. The company franchises over 2,300 units worldwide and maintains in-house departments covering operations, construction, purchasing, architecture and design, kitchen design, training, logistics and marketing.

## Sectors

- Consumer
- Restaurants & Food Service
- Franchising

## Questions

### What is FAT Brands' business model?

FAT Brands is a publicly traded franchising company that acquires restaurant concepts and expands them through franchise agreements. It generates revenue from franchise royalties, fees, and sales from its manufacturing plant in Atlanta. The company operates as a holding platform for legacy brands rather than a corporate restaurant operator.

### How many brands does FAT Brands own?

The portfolio includes 18 restaurant concepts spanning burgers, pizza, wings, barbecue, Italian quick-service, and dessert categories. Key holdings include Fatburger, Johnny Rockets, Round Table Pizza, Twin Peaks, Fazoli's, and Smokey Bones.

### Who founded FAT Brands?

The company's origins trace to Andy Wiederhorn's purchase of Fatburger in 2003. FAT Brands itself was formed publicly in 2017 as the holding company for the growing portfolio, and it now trades on the Nasdaq under the ticker FAT.

### How does FAT Brands grow?

Growth comes from two sources: acquiring existing restaurant chains and expanding those brands through new franchise agreements. In 2021, the company closed nearly $1 billion in acquisitions with the purchases of Fazoli's and Native Grill & Wings, and it surpassed 100 new openings in a single year for the first time.

### Where is FAT Brands headquartered?

The company is based in Beverly Hills, California. It also operates a 40,000-square-foot manufacturing facility in Atlanta, Georgia, that produces cookie and pretzel dough for its franchise network.

### What happened in the Global Franchise Group acquisition?

In 2021, FAT Brands completed its largest deal to date, paying $442.5 million for Global Franchise Group. The transaction brought five additional chains into the portfolio: Round Table Pizza, Great American Cookies, Marble Slab Creamery, Pretzelmaker, and Hot Dog on a Stick.

### Does FAT Brands operate its own restaurants?

The company primarily acts as a franchisor. Its restaurants are overwhelmingly owned and operated by independent franchisees. The corporate operation focuses on brand management, franchise support, supply chain, and dough manufacturing rather than running individual locations.

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- [SURESTAFF](https://altss.com/profile/surestaff)

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Last updated: 2026-07-11T16:23:04.000Z

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