# Fawaz Alhokair Group

Fawaz Alhokair Group is an Asset Manager based in Riyadh, Saudi Arabia.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Riyadh, Saudi Arabia
- **Region:** Middle East
- **Address:** Riyadh, Saudi Arabia
- **Founded:** 1992
- **Assets under management:** Undisclosed
- **Website:** cenomigroup.com
- **LinkedIn:** https://www.linkedin.com/company/fawaz-alhokair-group

## Regulatory record

- **Reports private funds:** No

## About

BAAN Holding Group, formerly known as Al Hokair Group, was established in 1978 and boasts a legacy spanning over five decades. As one of the pioneers in the hospitality and entertainment sectors across Saudi Arabia and the Arab world, BAAN Holding continues to expand its investments, starting with its notable ventures into catering. The group delivers innovative and diverse solutions in entertainment, hospitality, catering, and investment sectors, prioritizing quality and sustainability.

## Sectors

- Real Estate
- Luxury
- Entertainment

## People

- Fawaz Abdulaziz Alhokair — Founder and Chairman
- Salman Abdulaziz Alhokair — Co-founder
- Abdul Majeed Abdulaziz Alhokair — Co-founder

## Questions

### Who runs investment decisions at Fawaz Alhokair Group?

Fawaz Abdulaziz Alhokair serves as Chairman of the Group, with strategic direction executed through the board and management of Cenomi Group, the publicly listed parent entity. Day-to-day operations and investment decisions are delegated to the CEOs of the main subsidiaries: Cenomi Retail and Cenomi Centers. The family's second generation is increasingly involved in the operational leadership, though the founders retain significant influence over capital allocation and major strategic pivots.

### How does Fawaz Alhokair Group generate proprietary deal flow in real estate?

The group's real estate pipeline is driven by its franchise relationships. By holding exclusive licensing rights for global brands across Saudi Arabia, the group can anchor new mall developments with guaranteed tenant demand from its own portfolio. This captive demand de-risked new projects for lenders and allowed the group to develop flagship destinations like Nakheel Mall and Westfield Jeddah with lower pre-leasing risk than competitors.

### What is Fawaz Alhokair Group's relationship with Inditex?

The group is the exclusive franchise partner for Inditex brands in Saudi Arabia, operating stores for Zara, Massimo Dutti, Pull&Bear, Bershka, and Stradivarius. The partnership dates to the group's founding in 1992 and constitutes the retail arm's most significant revenue stream. The franchise agreements give the Alhokair family the right to open and operate stores under Inditex brands across the Kingdom, with brand standards enforced by Inditex.

### What triggered the restructuring of Cenomi Retail in 2024?

Cenomi Retail faced debt-servicing pressure following an aggressive expansion cycle that left the business with elevated leverage just as consumer spending patterns shifted in Saudi Arabia. The restructuring transferred 45 brands to a new operating company while the remaining Cenomi Retail entity focused on a capital-light model centered on fewer, higher-performing brands. The pivot was announced in March 2024 and signaled the family's willingness to reduce franchise count to preserve the broader group's financial stability.

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Last updated: 2026-08-11T15:06:42.396Z

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