# Fern Financial Group

Fern Financial Group is a Private Equity based in Mesa, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Mesa, United States
- **Region:** North America
- **Address:** Mesa, AZ, United States
- **Founded:** 2022
- **Assets under management:** Undisclosed
- **Website:** fern.financial
- **LinkedIn:** https://www.linkedin.com/company/fernfinancial

## Regulatory record

- **CRD number:** 322658
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/322658

## About

Fern Financial provides coordinated financial strategy for athletes, sport organizations, business owners, and high-net-worth families. The firm offers more than wealth management, delivering family-office-level coordination without family office complexity. It connects investments, tax, planning, and business decisions into one strategy and helps simplify complex financial lives.

## People

- Josh Pollard — Co-Founder & Managing Partner
- Bobby Nichols — Co-Founder & Managing Partner
- Tyler Self — Co-Founder & Managing Partner

## Questions

### What is Fern Financial Group's fiduciary obligation?

As a registered investment advisor (RIA), Fern Financial Group acts as a fiduciary under the Investment Advisers Act of 1940. This means the firm must put client interests before its own, disclosing conflicts and avoiding compensation structures tied to product sales. It contrasts with broker-dealers, which operate under a suitability standard that does not require the same duty of loyalty.

### Does Fern Financial Group disclose its assets under management?

No. The firm has not published an AUM figure on its website or in publicly available regulatory filings. Without a public disclosure, the AUM remains undisclosed.

### What designations do the managing partners hold?

Co-founder Josh Pollard holds the CERTIFIED FINANCIAL PLANNER (CFP) and Certified Exit Planning Advisor (CEPA) designations. The CFP signals expertise in comprehensive financial planning; the CEPA denotes a specialty in helping business owners plan the exit or sale of their companies. Bobby Nichols holds a Ph.D., though the field is not publicly listed.

## Related profiles

- [Ferndale Capital](https://altss.com/profile/ferndale-capital)
- [Ferocity Capital](https://altss.com/profile/ferocity-capital)

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Last updated: 2026-08-11T15:06:42.396Z

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