# FIR Capital FIR Capital is a Bank / Wealth / Trust based in Nova Lima, Brazil. ## Overview - **Organization type:** Bank / Wealth / Trust - **Headquarters:** Nova Lima, Brazil - **Region:** Latin America - **Address:** Nova Lima, MG, Brazil - **Founded:** 1999 - **Assets under management:** Undisclosed - **Website:** www.fircapital.com - **LinkedIn:** https://www.linkedin.com/company/fir-capital ## Regulatory record - **Reports private funds:** No ## About FIR Capital was founded in 1999 by Marcus Regueira and Guilherme Emrich in Nova Lima, Brazil, positioning itself at the forefront of the country's then-nascent venture capital industry. The firm emerged as Brazil was opening its economy and the technology ecosystem around Belo Horizonte and São Paulo began attracting institutional attention. Regueira and Emrich brought operational and financial backgrounds that shaped the firm's dual focus on asset management and advisory services. The firm pursues a sector-agnostic venture strategy, investing from seed to late-stage across enterprise software, AI, fintech, digital health, agritech, energy transition, and mobility. FIR Capital combines direct equity investments with M&A advisory, creating a pipeline that feeds both sides of the business. Confirmed portfolio companies include Gympass, the corporate wellness platform that reached decacorn status, and Solinftec, a precision agriculture company deploying AI to optimize farm operations in Brazil and the United States. The firm has also backed fintech infrastructure player Celcoin and logistics startup CargoX. Geographically, FIR concentrates on Brazilian and Latin American opportunities while supporting portfolio companies expanding into North America. FIR Capital manages multiple investment vehicles across venture strategies. The firm's team operates primarily from Nova Lima, with a presence in the Belo Horizonte-São Paulo technology corridor. In recent years, FIR has deepened its commitment to AI and enterprise software, participating in rounds for companies building infrastructure for Brazil's digital economy. The firm also maintains an active advisory practice handling M&A transactions for technology companies in the region. FIR Capital's structural distinction lies in its integrated asset management and advisory model — uncommon in Brazil's venture market, where most firms separate investment management from investment banking services. This dual structure provides deal flow visibility that feeds the venture portfolio while generating fee income, reducing reliance on pure carried interest. ## Sectors - Enterprise Software - AI/ML - FinTech - Digital Health - AgriTech & FoodTech - Energy Transition & Renewables - Mobility & Transportation ## People - Marcus Regueira — Founding Partner - Guilherme Emrich — Managing Partner ## Questions ### Who runs investment decisions at FIR Capital? Investment decisions are led by Founding Partner Marcus Regueira and Managing Partner Guilherme Emrich, who co-founded the firm in 1999. Both partners are involved in sourcing, diligence, and portfolio management across the firm's venture strategies. The compact senior team structure means investment committee decisions move quickly by institutional venture standards. No external investment committee members are disclosed. ### How does FIR Capital source proprietary deal flow? FIR Capital sources deals through its dual asset management and M&A advisory model, which provides visibility into companies seeking growth capital or strategic exits. The firm's two-decade presence in Brazil's technology ecosystem and its location in the Belo Horizonte-São Paulo corridor give it access to early-stage companies before they reach broader institutional attention. Portfolio company founders and the firm's advisory clients also generate referrals. ### What investment stages does FIR Capital typically target? FIR Capital invests from seed through late-stage venture, spanning a company's full lifecycle from initial product development to pre-IPO growth rounds. The firm has backed startups at formation stage and later-stage rounds for companies like Gympass and Solinftec as they scaled internationally. This stage flexibility allows the firm to maintain positions in top-performing portfolio companies as they mature. ### How is FIR Capital's advisory business related to its venture capital operations? FIR Capital operates an integrated M&A advisory practice alongside its venture capital arm, a hybrid structure that is uncommon among Brazilian peers. The advisory business provides deal flow intelligence and relationships that inform venture investment decisions, while venture portfolio companies become potential M&A advisory clients as they approach exit. This dual structure generates fee income from advisory mandates that supplements venture capital returns. ### What is FIR Capital's geographic footprint? FIR Capital is headquartered in Nova Lima, Brazil, in the Belo Horizonte metropolitan area, a growing technology hub. The firm concentrates investments in Brazil and Latin America, though portfolio companies like Solinftec and Gympass have expanded into North America and other international markets. FIR supports portfolio company internationalization but does not operate dedicated offices outside Brazil. ## Related profiles - [FioPrev](https://altss.com/profile/fioprev) - [Fire and Emergency Services Superannuation Plan](https://altss.com/profile/fire-and-emergency-services-superannuation-plan-fes) --- Last updated: 2026-06-03T20:00:00.000Z Canonical page: https://altss.com/profile/fir-capital Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology