# Fir Hills

Fir Hills is a Private Equity based in Palo Alto, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Palo Alto, United States
- **Region:** North America
- **Address:** Palo Alto, CA, United States
- **Founded:** 2023
- **Assets under management:** Undisclosed
- **Website:** www.firhills.com
- **LinkedIn:** https://www.linkedin.com/company/firhills

## Regulatory record

- **Reports private funds:** No

## About

Fir Hills is building a platform where energy and intelligence become tradable resources, unlocking markets and amplifying human intelligence at planetary scale. Its e2i² (Energy to Intelligence) platform transforms traditional infrastructure into tradable energetic, computational, and intelligence flows for the AI age. The firm’s first major implementation is a 3GW facility integrating next-generation power systems with AI infrastructure, intended as the first node in a global intelligence infrastructure network.

## Sectors

- Energy Transition & Renewables
- AI/ML
- Infrastructure

## People

- Brian Koo — Member of LG Group's founding family and founder of Formation 8 Partners
- Dr. Amin Badr-El-Din — Chairman of UAE Offsets Group

## Questions

### Who runs investment decisions at Fir Hills?

Brian Koo and Dr. Amin Badr-El-Din are the named principals on the firm's website. Koo brings experience from founding Formation 8 Partners and his role within LG Group's founding family; Badr-El-Din previously chaired the UAE Offsets Group and led the $10 billion Dolphin Program. No additional investment committee members or organizational structure details are publicly disclosed.

### What is the e2i² platform that Fir Hills is developing?

The e2i² (Energy to Intelligence) platform is Fir Hills' proprietary framework for making energy and computing power tradable resources. It establishes three integrated flows: energetic (power into computational capacity), computational (computing as a fungible currency), and intelligence (self-reinforcing autonomous AI). The platform aims to replicate and surpass the network effects of the petroleum economy for the AI age.

### What is the status of Fir Hills' first major project?

Fir Hills states that its first major implementation is a 3GW facility integrating next-generation power systems with AI infrastructure, backed by a government partnership. The firm reports it is in advanced negotiations with global partners and suppliers, but has not disclosed the location, government counterparty, or a financial close date as of its latest public communications.

### Does Fir Hills participate in fund commitments or only direct projects?

Based on available disclosures, Fir Hills focuses on direct development of large-scale infrastructure platforms rather than making fund commitments. The firm describes building and operating its e2i² platform and projects directly, with no mention of allocating capital to third-party funds or managers.

## Related profiles

- [FireX Capital](https://altss.com/profile/firex-capital)
- [Firmainvest](https://altss.com/profile/firmainvest)

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Updated: 2026-08-11T15:06:42.396Z

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