# Firefly Capital

Firefly Capital is a Private Equity based in Salt River, South Africa.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Salt River, South Africa
- **Region:** Africa
- **Address:** 35 Brickfield Road, Salt River, 7925, South Africa
- **Founded:** 2007
- **Assets under management:** Undisclosed
- **Website:** www.fireflycapital.co.za
- **LinkedIn:** https://www.linkedin.com/company/firefly-capital

## Regulatory record

- **Reports private funds:** No

## About

Firefly Capital is a private equity firm based in Oakland, US. It focuses on buyout investments. The firm has a small team of one staff member and one investment professional.

## Sectors

- Private Credit
- Business Services
- Financial Services

## People

- Rowan — Director and Co-founder
- Trevor — Director and Co-founder

## Questions

### What investment stages does Firefly Capital target?

The firm’s own materials list a broad mandate spanning early-stage seed and startup investing, venture capital, growth and expansion capital, management buyouts and buy-ins, and restructurings. In practice, its seven disclosed investments include startups like Summer Mobile, mature service businesses like Nimble Group, and turnaround situations such as Norman Bissett & Associates.

### Does Firefly Capital co-invest alongside external GPs or limited partners?

There is no public evidence that Firefly raises co-investment pools or participates in club deals with external general partners. The firm does not name any institutional limited partners. Its co-founder Trevor is also a director of two asset-management companies, Atlantic Capital and Alpine Ridge Investments, creating the possibility of parallel or shared investments, but no explicit co-investment program is disclosed.

### What is Firefly Capital’s geographic focus?

The firm’s entire disclosed deal footprint is in South Africa, with its headquarters and portfolio companies concentrated in and around Cape Town and the broader Western Cape. The website references no investments outside South Africa, and the co-founders’ professional histories at Standard Bank London appear not to have generated a non-domestic mandate for this vehicle.

## Related profiles

- [Fire Capital](https://altss.com/profile/fire-capital)
- [Firehouse Capital](https://altss.com/profile/firehouse-capital)

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Last updated: 2026-06-03T20:00:00.000Z

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