# First Beverage Ventures

First Beverage Ventures is a Venture Capital based in Los Angeles, United States.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** Los Angeles, United States
- **Region:** North America
- **Address:** Los Angeles, CA, United States
- **Founded:** 2005
- **Assets under management:** Undisclosed
- **Website:** www.firstbev.com
- **LinkedIn:** https://www.linkedin.com/company/first-beverage-group

## Regulatory record

- **Reports private funds:** No

## About

With over 200 years of beverage industry expertise, an unparalleled network of industry resources and an ability to see what’s around the corner, our team helps beverage companies stand out in a dynamic and competitive industry.

## Sectors

- Food & Beverage

## Offices

- New York, NY, United States

## Questions

### Who runs investment decisions at First Beverage Ventures?

First Beverage Ventures does not publicly disclose its managing partners or investment committee members. The firm's website highlights a team with over 200 years of collective beverage-industry experience, but individual decision-makers are not named.

### How does First Beverage Ventures source proprietary deal flow?

The firm leverages an internal network that includes senior-operating talent from Coca-Cola, PepsiCo, AB InBev, and spirits distributors, which connects it to founders and distributors early in a brand's lifecycle. It also draws on relationships with industry co-investors like Manna Tree and Kingswood Capital Management.

### Is First Beverage Ventures structured as a venture firm or a private equity firm?

The firm operates across both. It makes seed and early-stage venture investments in startups such as VitaCup while executing growth buyouts and complex restructurings — the acquisition of Health-Ade Kombucha in 2021 was a control-style growth-equity deal led alongside Manna Tree.

### Does First Beverage Ventures participate in fund commitments or only direct deals?

Based on disclosed activity, the firm executes direct deals — acquisitions, co-investments, and growth-equity rounds — rather than acting as a fund-of-funds. It has not disclosed participation in any external fund commitments.

### What investment stages does First Beverage Ventures target?

The firm targets the full lifecycle: seed and early-stage startups, growth and expansion-stage rounds, and later-stage buyouts. Its backing of G FUEL in 2023 exemplifies a growth-stage co-investment in an established but scaling brand.

## Related profiles

- [First Avenue Ventures](https://altss.com/profile/first-avenue-ventures)
- [First Bight Ventures](https://altss.com/profile/first-bight-ventures)

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Last updated: 2026-06-03T20:00:00.000Z

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