# First Financial Security

First Financial Security is an Asset Manager based in Johns Creek, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Johns Creek, United States
- **Region:** North America
- **Address:** Norcross, GA, United States
- **Founded:** 2006
- **Assets under management:** Undisclosed
- **Website:** firstfinancialsecurity.com
- **LinkedIn:** https://www.linkedin.com/company/w-john-mccartin-4203624

## Regulatory record

- **CRD number:** 120878
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/120878

## About

First Financial Security (FFS) is a national brokerage agency that equips, trains, and supports licensed insurance representatives to deliver innovative financial products to households across America. Agents promote financial education, tailor solutions to unique needs, and offer life insurance, living benefits, retirement planning, and related strategies. The firm’s vision is a world where all people achieve financial security and peace of mind.

## Sectors

- Insurance
- Financial Services

## People

- Phil Gerlicher — CEO
- Meg North — President

## Questions

### Is First Financial Security an investment advisor or an insurance distributor?

FFS is strictly an insurance field marketing organization, not a registered investment advisor or broker-dealer. It distributes life insurance and annuity products through independent agents and does not manage discretionary investment accounts.

### What types of products does First Financial Security distribute?

The firm primarily distributes fixed indexed annuities and life insurance products. Some agents also offer Medicare supplements and related health products, though retirement accumulation remains the core focus.

### How does First Financial Security make money?

Revenue comes from override commissions paid by insurance carriers based on the total production of the agents affiliated with the platform. Agents earn their own commissions directly; FFS earns a percentage on top of that volume.

### Does First Financial Security manage any assets for clients?

No. FFS does not manage a portfolio or hold client assets. The annuity and insurance products they distribute are held on the balance sheets of the issuing carriers, not by FFS.

### How many agents work with First Financial Security?

The firm claims a network of thousands of licensed agents, but exact active-producer counts are not publicly disclosed. Industry rankings have placed it among the largest independent marketing organizations by agent headcount.

## Related profiles

- [Firewall Capital Management](https://altss.com/profile/firewall-capital-management)
- [First Georgetown Securities](https://altss.com/profile/first-georgetown-securities-inc)

---

Last updated: 2026-08-11T15:06:42.396Z

Canonical page: https://altss.com/profile/first-financial-security-llc

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology