# First Principles Group

First Principles Group is a Private Equity based in Chicago, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Chicago, United States
- **Region:** North America
- **Address:** Chicago, IL, United States
- **Assets under management:** Undisclosed
- **Website:** firstprinciples.group
- **LinkedIn:** https://www.linkedin.com/company/91419194

## Regulatory record

- **CRD number:** 322950
- **SEC file number:** 801-130840
- **Registration status:** APPROVED
- **Latest Form ADV filing:** 2026-05-13T05:00:00.000Z
- **Reports private funds:** Yes
- **Private funds reported:** 0
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/322950

## About

First Principles Group directs investors to opportunities in space exploration and technology. Ben Holland founded the group after serving as Executive Director of Investments at Oppenheimer & Co. Rob Maurer serves as co-leader; he created the Tesla Daily podcast. The group is based in Chicago and supports companies in those sectors.

## Sectors

- Space Exploration
- Mobility & Transportation

## People

- Ben Holland — Founder & Managing Partner
- Rob Maurer — Managing Partner

## Questions

### Who runs investment decisions at First Principles Group?

Ben Holland, Founder and Managing Partner, leads investment decisions. He spent over 15 years at Oppenheimer & Co., finishing as Executive Director of Investments. His co-founder, Rob Maurer, serves as Managing Partner and brings a dedicated research capability through his widely followed Tesla Daily podcast.

### How does First Principles Group source proprietary deal flow?

FPG's sourcing is unusual — co-founder Rob Maurer operates Tesla Daily, a podcast that has generated millions of views and a follower base of over 250,000. This audience and the trust it represents function as a thematic radar and a co-investor aggregation channel, surfacing opportunities in electric mobility, space, and energy transition before they appear on traditional platforms.

### What investment stages does First Principles Group typically target?

The firm targets venture-stage companies, given its focus on "visionary technologies" in capital-intensive sectors like space exploration and next-gen energy. The specific round stages are not publicly defined, but its public-facing, thesis-driven community is structured to back early-to-growth stage companies aligned with its core themes.

### How is First Principles Group related to Tesla Daily?

Tesla Daily is the podcast and media brand founded and run by Rob Maurer, FPG's Managing Partner. It operates as a separate, adjacent property that continuously analyzes the EV and tech landscape. FPG uses the podcast's audience and research as a direct pipeline for investment thesis validation and investor access.

### Which sectors does First Principles Group target?

The firm targets space exploration, electrified mobility, and energy transition. These are reflected in the partners' stated passions — Ben Holland's focus on space opportunities and Rob Maurer's deep coverage of Tesla and the EV sector — and the firm's mission to back "visionary technologies shaping a bold future."

## Related profiles

- [First Plus](https://altss.com/profile/first-plus)
- [First Private Capital](https://altss.com/profile/first-private-capital)

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Last updated: 2026-07-11T16:23:31.000Z

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