# Firstunity

Firstunity is a Multi Family Office based in Sydney, Australia.

## Overview

- **Organization type:** Multi Family Office
- **Headquarters:** Sydney, Australia
- **Region:** Oceania
- **Address:** Sydney, NSW, Australia
- **Founded:** 2006
- **Assets under management:** 750 (Altss estimate)
- **Website:** firstunity.com.au
- **LinkedIn:** https://au.linkedin.com/company/firstunity

## Regulatory record

- **Reports private funds:** No

## About

Firstunity originated from the principals’ wealth-management practice. Michael Parsons established the firm in 2006 after prior roles at Citi and ABN Amro. The firm focuses on commodities and philanthropic or mission-related investments. It serves clients across Oceania through tailored mandates that combine portfolio construction, direct deal access and estate planning. No specific portfolio holdings or co-investors appear in public records. Firstunity maintains a Sydney headquarters and operates Firstunity Holdings Pty Limited and Firstunity Capital Pty Ltd. Michael Parsons holds SMSF Specialist Advisor status. No dated operational events from the last 24 months are recorded. The firm participates in Philanthropy Australia and the Financial Advice Association of Australia. These memberships support its advisory work for foundations and family clients.

## Sectors

- Commodities
- Philanthropic / Mission-Related Investing

## People

- Michael Parsons — Founder / Managing Director
- Tim Reppen — Director / Shareholder
- Brendan Element — Director / Shareholder
- Rohan McPherson — Director / Shareholder
- Bindia Prado — Business Manager

## Questions

### Who runs investment decisions at Firstunity?

Michael Parsons serves as Founder and Managing Director. Tim Reppen, Brendan Element and Rohan McPherson act as Directors and Senior Advisers.

### How is Firstunity structured as a multi-family office?

It coordinates tailored investment, tax and estate strategies for entrepreneurial families, not-for-profits and charitable foundations.

### What asset classes does Firstunity target?

Confirmed investment types include commodities and philanthropic or mission-related investing.

### Where does Firstunity operate?

The firm is headquartered in Sydney and focuses on clients in Oceania.

### Does Firstunity maintain philanthropic structures?

Yes. It operates a Philanthropic Services Division and holds long-standing membership in Philanthropy Australia.

## Related profiles

- [Eximium](https://altss.com/profile/eximium)
- [Generation Alfa Family Office](https://altss.com/profile/generation-alfa-family-office)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/firstunity

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