# Fiskars

Fiskars is a Corporate Investor based in Espoo, Finland.

## Overview

- **Organization type:** Corporate Investor
- **Headquarters:** Espoo, Finland
- **Region:** Europe
- **Address:** Espoo, Finland
- **Founded:** 1649
- **Assets under management:** Undisclosed
- **Website:** fiskarsgroup.com
- **LinkedIn:** https://www.linkedin.com/company/fiskars-group
- **Wikidata:** Q1241369

## Regulatory record

- **Reports private funds:** No

## About

Fiskars Group (FSKRS, Nasdaq Helsinki) is the global home of design-driven brands for indoor and outdoor living. We are driven by our common purpose: Pioneering design to make the everyday extraordinary. Since 1649, we have designed products of timeless, purposeful, and functional beauty, while driving innovation and sustainable growth. In 2025, Fiskars Group’s global net sales were EUR 1.1 billion and we had approximately 6,600 employees. Fiskars Group consists of two operationally independent Business Areas (BA): Business Area Vita and Business Area Fiskars. Business Area Vita offers products in the high-end homeware segment as well as fine branded jewelry. Its desirable brands include Georg Jensen, Royal Copenhagen, Wedgwood, Moomin Arabia, Iittala and Waterford. In 2025, BA Vita’s reported net sales were EUR 613 million, and it had approximately 5,000 employees. Business Area Fiskars offers functional innovations in the gardening and outdoor categories, in addition to the scissors and creating, as well as cooking categories. The brands include Fiskars and Gerber. In 2025, BA Fiskars’ net sales were EUR 522 million, and it had approximately 1,300 employees.

## Sectors

- Consumer Brands
- Real Estate
- Manufacturing

## People

- Paul Ehrnrooth — Chairman of the Board
- Alexander Ehrnrooth — CEO of Virala Oy Ab, controlling shareholder

## Questions

### Who controls Fiskars Group?

The Ehrnrooth family exerts control through Virala Oy Ab, the family's investment vehicle and largest shareholder. Alexander Ehrnrooth serves as CEO of Virala, while Paul Ehrnrooth chairs Fiskars Group's board. The firm is publicly listed in Helsinki, which imposes standard Nordic market governance and transparency requirements alongside the family's multi-generational oversight.

### What are Fiskars' main operating brands?

The portfolio centers on premium home, garden, and lifestyle brands including Fiskars (scissors, garden tools), Iittala (Finnish glassware and ceramics), Wedgwood (English china), Waterford (Irish crystal), Royal Doulton, and Georg Jensen (Danish silverware and jewelry). The group has actively consolidated in this space through acquisitions of WWRD in 2015 and Georg Jensen in 2020 (per the firm's official communications).

### What real assets does Fiskars hold?

The group owns commercial property including its headquarters in Espoo, Finland, global manufacturing facilities, and the Fiskars Village campus in Raseborg — the original ironworks site now redeveloped as a mixed-use creative and cultural hub. The Fiskars Museum collection holds artifacts from the company's 375-year history. These assets sit on the corporate balance sheet alongside the brand portfolio.

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Last updated: 2026-06-03T20:00:00.000Z

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