# FitCapital

FitCapital is a Private Equity based in San Francisco, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** San Francisco, United States
- **Region:** North America
- **Address:** San Francisco, CA, United States
- **Assets under management:** Undisclosed
- **Website:** www.fitcapital.com
- **LinkedIn:** https://www.linkedin.com/company/fitcapital-llc

## Regulatory record

- **Reports private funds:** No

## About

fitcapital is a debt-focused investment bank built by lenders. It helps growth-stage tech companies raise non-dilutive growth capital. Services include venture debt, growth debt, and structured capital and sponsor finance. Target raises are $10M–$100M+ for VC or PE-backed companies.

## Sectors

- Enterprise Software
- FinTech
- Digital Health

## People

- Joel Gragg — Managing Partner
- Chad Cochran — Managing Partner
- Jon Weitzel — Partner

## Questions

### Is FitCapital a lender or an adviser?

FitCapital is a pure advisory firm. It does not deploy its own balance sheet or manage a credit fund. The firm's partners — all former lenders — advise growth-stage technology companies on raising venture debt, growth capital, and structured financing by running competitive processes among their network of capital providers.

### What size of debt financing does FitCapital typically arrange?

The firm targets raises between $10 million and $100 million or more, according to its website. Its capital partner network holds over $3.0 billion in total commitments, primarily from venture debt funds, growth lenders and structured credit investors.

### Does FitCapital handle equity fundraising as well?

No. FitCapital explicitly positions itself as a debt-focused investment bank and makes no mention of advising on equity rounds. Their entire value proposition is built around non-dilutive capital and the negotiating leverage that comes from a lender's understanding of credit underwriting.

### Who are the key decision-makers at FitCapital?

The firm is led by managing partners Joel Gragg and Chad Cochran, and partner Jon Weitzel. All three are former lenders who collectively have more than 60 years of experience and have worked on over 150 transactions. No other investment professionals are publicly listed.

### Which sectors does FitCapital focus on?

FitCapital works solely with growth-stage technology companies. While it does not publish an exhaustive sector list, its transaction history and positioning indicate a focus on enterprise software, FinTech, and digital health — the verticals where venture debt is a mature and widely used financing tool.

## Related profiles

- [FIS Ventures](https://altss.com/profile/fis-ventures)
- [FiTech Investment](https://altss.com/profile/fitech-investment)

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Last updated: 2026-08-11T15:06:42.396Z

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