# FitLab

FitLab is an Asset Manager based in Newport Beach, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Newport Beach, United States
- **Region:** North America
- **Address:** Newport Beach, Las Vegas, Los Gatos, San Francisco, United States
- **Assets under management:** Undisclosed
- **Website:** fitlab.com
- **LinkedIn:** https://www.linkedin.com/company/fitlab.

## Regulatory record

- **Reports private funds:** No

## About

FitLab pioneers sport lifestyle, defining what it means to live at the intersection of performance, culture, and style. The company supports and enhances the world's most beloved brands and shapes the way the world lives sport. FitLab has acquired several brands, including Assault Fitness, RPM Training, and Y7 Studio.

## Sectors

- Luxury
- Media & Entertainment
- Digital Health

## Offices

- Las Vegas
- Los Gatos
- San Francisco

## People

- Brian Kirkbride — Co-founder & Co-CEO

## Questions

### Who runs investment decisions at FitLab?

Brian Kirkbride, Co-founder and Co-CEO, leads the firm's overall brand acquisition and integration strategy. The company's leadership blends M&A execution with hands-on operational management of its portfolio companies, making Kirkbride central to both capital allocation and brand performance.

### Is FitLab structured as an investment firm or an operating company?

FitLab is an operating company that acquires and manages a portfolio of consumer-facing fitness and lifestyle brands directly, rather than a fund investing on behalf of limited partners. The firm runs centralized shared services across marketing, technology, and distribution for its nine brands within its own ecosystem.

### Which brands does FitLab currently own?

As of mid-2025, FitLab's portfolio includes Assault Fitness (equipment), Electric (action-sports apparel), Mile High Run Club (studio), Nike Studios (licensed studios), Racked (studio), Ragnar (events), RPM Training (equipment and apparel), XPT (digital training), and Y7 Studio (studio), according to the FitLab website.

### What is FitLab's relationship with Nike?

FitLab operates Nike Studios under a licensing agreement, delivering group fitness classes led by Nike Trainers. These boutique studios serve as the fitness services pillar within FitLab's broader brand divisions and extend the Nike brand into physical studio experiences.

## Related profiles

- [Fresh Prep Foods](https://altss.com/profile/fresh-prep-foods)

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Last updated: 2026-07-10T23:30:48.000Z

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