# Powerfleet (formerly Fleet Complete)

Powerfleet (formerly Fleet Complete) is an Asset Manager based in Toronto, Canada.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Toronto, Canada
- **Region:** North America
- **Address:** Toronto, ON, Canada
- **Founded:** 2000
- **Assets under management:** Undisclosed
- **Website:** www.fleetcomplete.com
- **LinkedIn:** https://www.linkedin.com/company/fleet-complete

## Regulatory record

- **Reports private funds:** No

## About

Get complete and connected solutions, combined with data intelligence to manage and protect your drivers, vehicles, trucks, and assets.

## Sectors

- Enterprise Software
- AI/ML
- Mobility & Transportation
- Real Estate
- Industrial Tech

## People

- Tony Lourakis — Chief Executive Officer (CEO)

## Questions

### Who founded Powerfleet (formerly Fleet Complete) and what was the original product?

Tony Lourakis founded the company in 2000 as Courier Complete, a courier dispatch and workforce solution for small- and medium-sized businesses in Canada and the United States (per firm website).

### What kind of fleet management solutions does Powerfleet offer?

Powerfleet's Unity platform provides real-time GPS tracking, AI-powered dash cameras for driver safety, ELD compliance tools (FMCSA and Transport Canada certified), asset trackers with environmental sensors, and sustainability reporting dashboards (per firm website, 2026).

### In which regions does Powerfleet operate?

Powerfleet has offices and customers in Canada, the United States, Mexico, Europe, and Australia (per firm website, 2026).

### How does Powerfleet monetize its platform?

Powerfleet generates revenue primarily through subscription fees for its Unity software, hardware sales (GPS trackers, dash cameras, asset tags), and professional services (onboarding, training) (per firm website).

### What is the relationship between Powerfleet and the publicly traded Powerfleet (NASDAQ: PWFL)?

In 2025, Fleet Complete rebranded to Powerfleet, aligning with the publicly traded company Powerfleet (NASDAQ: PWFL) as part of a unified brand strategy (per firm website).

### What industries does Powerfleet serve?

Powerfleet serves transportation and logistics, courier and delivery, construction, government fleets, oil, gas and mining, and leasing and rental customers (per firm website, 2026).

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- [Matador Capital Partners](https://altss.com/profile/matador-capital-partners)
- [Aluplast GmbH](https://altss.com/profile/aluplast-gmbh)

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Last updated: 2026-06-03T20:00:00.000Z

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