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Flori Ventures
Flore Ventures is a San Francisco early-stage firm investing in FinTech and ClimateTech, co-founded by Chartboost's Maria Alegre.
Flori Ventures
Flori Ventures was co-founded by Maria Alegre, the former co-founder and CEO of mobile ad-tech company Chartboost. The San Francisco-based manager operates as an early-stage venture firm, deploying seed capital and strategic support to technical founders. The firm's advisory network includes Rene Reinsberg, Marek Olszewski, and Sep Kamvar, the co-founders of the Celo blockchain platform, signaling deep roots in mobile-first decentralized finance infrastructure. The firm targets two parallel mandates: rebuilding financial infrastructure and advancing solutions for the climate crisis. Flori's investment committee evaluates token-economics models alongside conventional equity structures, a capability housed directly within its partnership via General Partner Tomer Bariach, who previously served as protocol lead at GoodDollar. The fund's portfolio construction seeks capital-efficient startups at the intersection of regulatory clarity, real-world credit applications, and on-chain financial primitives. Geographic focus remains undisclosed, though the team and advisor composition suggest primary exposure to US-based founders with global protocol ambitions. Team size and total deployment remain undisclosed. Flori's public face is its three General Partners — Alegre, Bariach, and Ryan Nesbitt — supported by investor Sebastián Buenaventura. No separate philanthropic vehicle, real-asset arm, or formal LP club structure is disclosed. The firm invites founder outreach through its website and does not publicize a minimum check size or reserve strategy. Flori's defining architecture is its in-house token-economics design function, paired with an advisory bench drawn directly from the Celo ecosystem. Most seed-stage generalists outsource crypto-native structuring; Flori embeds it at the GP level and screens for regulatory-arbitrage risk as a core competence — a structural posture that defines its differentiation within the crowded early-stage FinTech manager landscape.
General information
Firm type
Venture Capital
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
San Francisco
Corporate office
San Francisco, CA, United States
Principals
Maria Alegre
Managing Partner, Co-founder
Tomer Bariach
General Partner
Ryan Nesbitt
General Partner
Sebastián Buenaventura
Investor
Sector focus
Frequently asked questions
Who runs investment decisions at Flori Ventures?
Investment decisions are managed by the partnership, which includes Managing Partner and co-founder Maria Alegre and General Partners Tomer Bariach and Ryan Nesbitt. Alegre brings operator experience as co-founder and former CEO of Chartboost, while Bariach contributes token-economics expertise from his role as protocol lead at GoodDollar. The firm has not disclosed a separate investment committee beyond the named GPs.
How does Flori Ventures source proprietary deal flow?
Flori's sourcing advantage derives from its team's combined operator and protocol-designer networks. Maria Alegre's mobile-gaming background and Tomer Bariach's decentralized finance experience create access to founders working on financial infrastructure and tokenized climate solutions. Advisors Rene Reinsberg, Marek Olszewski, and Sep Kamvar, co-founders of the Celo blockchain, extend the network into mobile-first DeFi ecosystems.
Is Flori Ventures structured as a single family office or does it operate more like a venture firm?
Flori Ventures operates as a traditional venture capital firm, not a family office. The firm is managed by a partnership of General Partners and deploys external, unannounced fund capital into seed-stage startups. Its structure is a standard early-stage VC with the addition of in-house token-economics design capabilities.
Does Flori Ventures participate in fund commitments or only direct deals?
Available information indicates Flori Ventures makes direct seed-stage investments into startups. The firm has not disclosed any fund-of-funds activity or commitments to other venture capital managers. Its operational model emphasizes hands-on strategic support — the team describes itself as 'rolling up our sleeves to deliver real value' — which aligns with direct company relationships rather than LP positions.
What investment stages does Flori Ventures typically target?
Flori Ventures targets early-stage companies, specifically at the seed stage. The firm provides initial funding and strategic support to enable startups to develop innovative solutions. Later-stage participation or follow-on reserve strategies have not been publicly disclosed.
How is Flori Ventures related to Celo?
Flori Ventures maintains a close advisory relationship with the Celo ecosystem but is an independent firm. Three Celo co-founders — Rene Reinsberg, Marek Olszewski, and Sep Kamvar — serve as advisors to Flori. The connection provides Flori's portfolio companies with access to mobile-first blockchain infrastructure expertise, though Flori has not disclosed any exclusive investment mandates tied to the Celo network.
Where does the underlying wealth come from?
Flori Ventures has not publicly disclosed the source of its fund capital. As a venture firm rather than a family office, its assets under management are presumed to come from external limited partners. No single-family wealth origin has been attributed to the firm.
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