# Florian & Partners

Florian & Partners is a Multi Family Office based in Crans-Montana, Switzerland.

## Overview

- **Organization type:** Multi Family Office
- **Headquarters:** Crans-Montana, Switzerland
- **Region:** Europe
- **Address:** Crans-Montana, Switzerland
- **Founded:** 2006
- **Assets under management:** Undisclosed
- **Website:** florian-partners.ch
- **LinkedIn:** https://www.linkedin.com/company/florian-and-partners-ag/

## Regulatory record

- **Reports private funds:** No

## About

Jana H. Florian Grassart founded the Crans-Montana boutique in 2006, exporting Swiss private-banking discipline into an independently owned multi-family office. Her chairmanship doubles as managing partner, and the board includes Alfred Wermelinger, who also serves on the board of Werco Trade AG, and Robert Mocek as special-projects manager — a compact governance layer typical of Swiss single-office structures. Client portfolios extend across residential and mixed-use real estate through dedicated vehicles — ZZZ Immobilien AG in Zurich, WALLISE IMMO AG, and Wentworth & Jones AG in Cham — alongside a dedicated art advisory network and base-metals exposure via Werco Trade AG. The real-estate lines span Zurich and the Valais, while commodity exposure sits in a separate corporate wrapper. Europe is the confirmed geographic perimeter, with Swiss property acting as the balance-sheet anchor and tradable commodity flows adding liquidity. ASG membership reinforces that institutional standing. Adjacent structures include the Werco Foundation for philanthropy and a lifestyle-services arm in Crans-Montana that extends the mandate into concierge-level family-office support. There is no funnel of co-investor clubs or external-GP fund commitments visible in the firm’s disclosure. Florian & Partners therefore occupies a tightly bounded position: a small, FINMA-supervised Swiss MFO that bundles discretionary asset management, governance, and lifestyle services for a private book of European families. The independent, owner-operated format preserves discretion, while regulation adds a defensible layer of trust that most Alpine boutiques forgo.

## Sectors

- Real Estate
- Private Credit
- Hedge Funds
- Art & Collectibles
- Commodities

## People

- Jana H. Florian Grassart — Chairman of the Board & Managing Partner

## Questions

### Who runs investment decisions at Florian & Partners?

Jana H. Florian Grassart serves as Chairman of the Board & Managing Partner. She oversees portfolio management and client relationships.

### How is Florian & Partners structured relative to single-family offices?

It operates as a multi-family office advising multiple wealthy families rather than one primary family.

### Where does the underlying wealth originate?

The firm originated from Jana H. Florian Grassart’s career in Swiss and international private banking.

### Does Florian & Partners maintain philanthropic structures?

Yes. The Werco Foundation is listed among related vehicles.

### What regulatory oversight applies to Florian & Partners?

The firm holds a FINMA license as a portfolio manager and belongs to the Association Suisse des Gérants de Fortune.

## Related profiles

- [Floreat Park](https://altss.com/profile/floreat-park)
- [Flow Capital](https://altss.com/profile/flow-capital)

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Last updated: 2026-08-11T02:43:31.692Z

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