# Florida Financial Planning

Florida Financial Planning is an Asset Manager based in Daytona Beach, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Daytona Beach, United States
- **Region:** North America
- **Address:** Daytona Beach, FL, United States
- **Founded:** 1982
- **Assets under management:** <$500M (Altss estimate)
- **Website:** floridafinancialplanning.com
- **LinkedIn:** https://www.linkedin.com/company/106036267

## Regulatory record

- **CRD number:** 333002
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/333002

## Sectors

- Wealth Management
- Financial Services

## People

- John P. O'Brien — President

## Questions

### Is Florida Financial Planning a fiduciary?

Registered investment advisers in the United States operate under a fiduciary standard, which requires them to act in their clients' best interests. Florida Financial Planning is registered as an RIA with the state of Florida, subjecting the firm to this standard. The practice's fee-based model further aligns its incentives with client outcomes rather than transactional commissions.

### What regulatory history does Florida Financial Planning have?

In 2016, the Florida Office of Financial Regulation issued a cease-and-desist order against the firm for failing to include required disclosure language in advertisements. The firm paid a $3,500 administrative fine and agreed to comply with advertising regulations (per Florida Office of Financial Regulation, 2016). No other significant regulatory actions appear on the firm's public record.

### Does Florida Financial Planning have a succession plan?

No succession plan has been publicly disclosed. John O'Brien has led the firm since 1982, and the practice does not list any additional advisors, junior partners, or next-generation leadership on its public-facing materials. For clients with long investment horizons, the absence of a visible succession structure is a notable operational characteristic.

## Related profiles

- [MOR Wealth Management](https://altss.com/profile/mor-wealth-management-llc)

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Last updated: 2026-07-06T01:19:59.610Z

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