# Flywheel Partners

Flywheel Partners is an Asset Manager based in London, United Kingdom.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** London, United Kingdom
- **Region:** Europe
- **Address:** 8-12 York Gate, London, NW1 4QG, United Kingdom
- **Founded:** 1999
- **Assets under management:** Undisclosed
- **Website:** flywheelpartners.co
- **LinkedIn:** https://www.linkedin.com/company/flywheelpartners

## Regulatory record

- **Reports private funds:** No

## About

Flywheel Partners is an independent investment firm focused on investing in companies with £1-10m in profit and significant growth potential. The firm has made two investments to date. Its most recent investment was in Primal Strength as part of their Series A on June 30, 2021.

## Sectors

- Generalist

## People

- Avital Lobel — Managing Partner
- Simon Singh — Partner

## Questions

### How does Flywheel Partners source proprietary deal flow?

The firm emphasizes a relationship-driven, referral-centric sourcing model, working with management teams and strategically aligned partners. Specific sourcing channels are not publicly detailed, but Flywheel's partnerships with co-investors like Westbrooke and Kartesia suggest an active network within the UK lower middle market.

### How is Flywheel Partners related to Solina, Westbrooke, and Kartesia?

These entities are co-investors and transactional partners. Westbrooke partnered on the Freshcut Foods investment, Kartesia co-invested in ES Global, and Solina acquired a minority stake in Flywheel portfolio company Natural Innovations in 2026. None are affiliated entities; they represent deal-by-deal strategic capital partners.

## Related profiles

- [Flywheel Fund](https://altss.com/profile/flywheel-fund)
- [Flywheel Ventures](https://altss.com/profile/flywheel-ventures)

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Last updated: 2026-06-03T20:00:00.000Z

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