# Food52 Inc.

Food52 Inc. is an Asset Manager based in New York, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Founded:** 2009
- **Assets under management:** Undisclosed
- **Website:** food52.com

## Regulatory record

- **Reports private funds:** No

## About

Food52 was launched in 2009 by former New York Times food editor Amanda Hesser and writer Merrill Stubbs. The company grew out of a cooking community into a vertically integrated food-media and commerce company, bootstrapped initially and later backed by venture capital. Hesser serves as CEO and Stubbs as President, with the firm headquartered in New York and an office in Los Angeles. The company operates a dual revenue model: a culinary media site generating ad and affiliate income, alongside a direct-to-consumer (DTC) online store selling cookware, kitchen tools, and pantry staples. Its brand partnerships include collaborations with Le Creuset and other kitchenware makers. Geographic focus is primarily in the United States, with some international shipping for its e-commerce arm. Food52 has raised over $24 million in known venture funding from investors such as Runa Capital and Bob Pittman's Pilot Group. The company acquired the food site Provisions in 2015 and launched a line of cookbooks via its publishing arm. No recent operational event from the last 24 months is publicly documented beyond standard e-commerce and content operations. Food52's structural differentiator is its blended media-to-DTC funnel: the platform uses user-generated recipes and editorial content to drive purchasing decisions, functioning as both a content publisher and a retailer. Unlike a traditional asset manager, it does not deploy capital into outside companies; its focus is on building and selling its own branded products and media. Succession and governance are handled via the co-founder structure, with no external asset management arm disclosed.

## Sectors

- Media & Entertainment
- Food & Beverage
- Consumer

## Offices

- Los Angeles, CA, United States

## People

- Amanda Hesser — Co-Founder & CEO
- Merrill Stubbs — Co-Founder & President

## Questions

### How does Food52 generate revenue?

Revenue comes from a DTC cookware and pantry store, affiliate commissions on kitchen products, advertising on the Food52 editorial site, and published cookbooks (per the firm's official communications).

### Who are the founders and what backgrounds do they bring?

Amanda Hesser was a food editor at The New York Times for 13 years before co-founding Food52. Merrill Stubbs, a former writer for the NYT and Bon Appétit, joined her to build the company.

### What is Food52's relationship with venture capital?

Food52 has raised venture capital from outside investors including Runa Capital and Bob Pittman's Pilot Group. It is not structured as a family office or fund.

### Has Food52 made any acquisitions?

In 2015, Food52 acquired the food blog and community Provisions (per Food52, 2015). No other acquisitions have been publicly documented.

### Where is Food52's primary geographic market?

The United States is the primary market for both its media audience and e-commerce fulfillment. The company also ships internationally for some products.

### Does Food52 operate any investment vehicles?

No public records indicate that Food52 operates investment funds, SPVs, or direct-investment arms. It is strictly an operating business in media and consumer goods.

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Last updated: 2026-08-11T02:43:31.692Z

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